Village Connect
Filipino independent ad agency GIGIL has once again proven its dominance in the advertising industry, securing the title of Campaign Brief Asia’s 2024 Philippine Agency of the Year for the second consecutive time. Known for its bold, unconventional, and thought-provoking advertisements, GIGIL continues to push creative boundaries, making waves both locally and internationally.
Campaign Brief Asia, a leading platform for advertising news and creative awards, ranked 210 agencies across Asia based on their performance in 12 prestigious global awards shows, including Cannes Lions, The One Show, and Clio Awards. GIGIL’s impressive streak of wins secured its top spot, outshining other Philippine agencies.
“This recognition is a testament to our belief that authentic, insight-driven storytelling is the future of advertising,” said GIGIL Managing Partner Jake Yrastorza. “Our goal is to create campaigns that genuinely connect with audiences, making brands more relatable and impactful.”
GIGIL’s creative genius has earned praise from industry leaders like J-anne Aruta, Grab Philippines Country Head, and Stef Pajarito, Netflix Philippines Country Head of Marketing, both of whom lauded the agency’s innovative storytelling and ability to spark conversations.
Beyond this latest accolade, GIGIL also received top honors at the APAC Effies, marking its fifth consecutive year of recognition for marketing effectiveness. Additionally, Chief Creative Officers Badong Abesamis and Herbert Hernandez were named “Philippines’ Most Awarded Creative Directors” for 2024.
With its signature mix of humor, authenticity, and originality, GIGIL continues to challenge the norms of advertising, proving that disruptive creativity can leave a lasting impact. As the agency reshapes the industry, brands and audiences alike eagerly anticipate what GIGIL will do next.
