Village Connect
Silka, a staple skincare brand in every FIlipino household, proudly launches its #KutisAlaganda campaign featuring beloved celebrity couple Kristine Hermosa-Sotto and Oyo Sotto.
For more than two decades, Silka has showered many Filipinas with its signature alaga, helping every mother, daughter and women in the family achieve healthier skin and bring out their natural na ganda.
With Silka’s newest campaign, it goes above and beyond to guarantee that everyone enjoys the alaga at gandang Silka experience, serving everyone from women practicing self-care, to all members of every FIlipino family.
In the heart of every Filipino family lies an unbreakable bond that emphasizes love, care, and togetherness. This deep-rooted cultural value is beautifully represented in #KutisAlaganda campaign, emphasizing SIlka’s role not just in skincare, but in strengthening the bonds within families.
“We are taking on a newer and larger purpose, extending our gift of Alaga to all the FIlipino families,“ Ms. Jane Co, Vice President for Marketing of Cosmetique Asia Corporation highlights. “Our newest ambassadors mirror the parents who gave the best care to themselves, allowing them to offer the best care to their families. Through this partnership, our Alaga will be passed on to the new generations, giving them natural Kutis Alaganda.”
Kristine Hermosa-Sotto, known for her timeless beauty, shares her belief in the long-term benefits of self-care, now to family-care. “Well, It is important to take care of yourself, talaga. Kailangan alaga mo ang sarili mo so you can take care of things, people – like your family around you. And Silka is one of the things that we keep using because ramdam namin ang alaga niya,” shared Kristine.
Silka Papaya is celebrated as a gentle and nourishing soap that helps reveal a smoother, healthier skin. Apart from its trusted quality, Silka also extends its alaga by being value for money, which makes it the perfect choice for Filipino families valuing quality and affordability. As such, Kristine’s preference for Silka stems from its commitment to delivering excellent skincare products without compromising on quality, ensuring optimal care for its users.
This endorsement marks Kristine and Oyo’s first personal care brand endorsement as a couple. Kristine remarks, “meron kaming mga sitcoms eh, mga soap opera ganun.” Oyo adds, “mga magazine shoots. Pero ito, Silka is the first endorsement na kaming dalawa lang. Kasi meron kami with mga bata, with (our) kids.”
Ms. Apple de Belen, Marketing Manager of Silka, emphasizes the brand’s commitment to providing the best care. “With this new campaign, we position Silka Papaya Soap as the Alaga we bring home to our families. Deserve nila ang top and best alaga, kaya deserve nila ang Silka.”
This campaign also emphasizes that Silka papaya soap is also suitable for men. As Oyo shares, “Nung una nagulat ako kasi pinapatry ako ni Tin ng papaya soap, pero when I tried it, nagustuhan ko kasi ang bango, tapos naramadaman ko na lumambot yung skin ko. Hindi siya nakaka-dry ng balat, moisturized talaga.”
He further added, “Si Tin kasi mapili yan. Very meticulous sya sa pagpili ng mga products na ginagamit niya. Pero dahil approved sa kaniya, edi mas naconvinced ako na okay talaga ang Silka. I’m here to vouch for Silka na hindi ito pambabae lang.”
