Village Connect
Like these Filipino athletes who work hard in the Olympics, Aice is committed to continually enhancing the quality of their products in pursuit of global success. Its dedication to innovation and excellence embodies the same spirit of perseverance and ambition that drives our athletes forward.
As we celebrate the achievements of these remarkable individuals, Aice is honored to reflect their values in its designation as the Worldwide Olympic Partner and the Official Ice Cream of the Philippine Olympic Team. Upholding its ‘healthy and quality’ philosophy, Aice strives to consistently offer delicious, innovative, and affordable ice cream products that their customers have grown to love.
The journey of the brand, akin to that of the celebrated athletes, exemplifies the power of determination and the relentless pursuit of dreams. Entering the market was no easy feat with such fierce competition but like many athletes, Aice started from humble beginnings. There were significant challenges to overcome before emerging as a leading brand in Southeast Asia.
In its early years, Aice employees navigated the streets of Southeast Asia with foam boxes filled with ice cream and dry ice, bringing their products directly to the people. Without a factory nor a market, the team repurposed an underground garage into a makeshift office, sleeping on meeting room tables and working from dining tables. Through persistent dedication and hard work, Aice gradually opened markets, eventually reaching extraordinary industry milestones.
To date in the Philippines, Aice has launched over 30 ice cream flavors, including some crowd favorites like Chocolate Crispy, Mochi Ice Cream, Coffee Macchiato, and Sweet Corn. With coverage extending to more than 100,000 sari-sari store outlets nationwide, this remarkable growth is a testament to the impact of unyielding commitment and perseverance.
Aice invites their patrons to watch these inspiring stories to witness the dedication that drives these athletes to the pinnacle of their sport and see how Aice is honored to be a part of their journey. Catch these videos here: https://www.facebook.com/AicePhilippinesOfficial
“By sharing Nesthy, Elreen, and Carlos’ stories, we hope to uplift the next generation of athletes and dreamers. We believe that these videos will not only inspire young Filipinos to pursue their own dreams but also foster a deeper connection between our community and the remarkable individuals who represent us on the global stage. Together, we celebrate the spirit of perseverance and success that defines both our brand and our nation’s athletes,” shared Shereene Yu De Leon, Brand Manager of Aice Philippines.
Watch and support your favorite Pinoy Olympians as they face greatness in the Olympics starting this July 26 with your favorite Aice ice cream products!
Run to Paris, Aice! Cheer for Philippine Olympians! LABAN PILIPINAS!
For more information, visit https://www.facebook.com/AicePhilippinesOfficial.
