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SM Foundation Brings Flood Relief to 5,600 Affected Families

Volunteers organize Kalinga Packs ahead of distribution under Operation Tulong Express, SM Foundation’s disaster response program conducted in partnership with the Department of Social Welfare and Development (DSWD).

Communities in Pampanga and Dagupan City recovering from prolonged flooding received much-needed assistance as SM Foundation mobilized its Operation Tulong Express (OPTE), reaching about 5,600 affected families.

The relief initiative distributed Kalinga Packs to residents whose homes and communities were impacted by weeks of flooding caused by enhanced Southwest Monsoon or Habagat rains. Both areas had been placed under a state of calamity following severe weather conditions.

SM Foundation volunteers distribute Kalinga Packs to families in Dagupan City, Pangasinan, part of the 300 families reached during the September 19 relief operation.

In Pampanga, relief efforts were carried out this September through SM City Pampanga and SM City San Fernando Downtown. Around 4,700 Kalinga Packs were provided to families in the City of San Fernando and the Municipality of Mexico, two areas that experienced significant flooding.

The distribution was conducted in coordination with the Department of Social Welfare and Development (DSWD), helping bring immediate assistance to residents as they continued cleaning, rebuilding, and recovering from the effects of the floods.

An SM Foundation volunteer wades through floodwaters to deliver a Kalinga Pack to a family whose community remains submerged weeks after the Habagat floods. This effort is part of OPTE, SM Foundation’s disaster response initiative dedicated to providing immediate assistance to communities in need.

In Dagupan City, SM Center Dagupan initially activated Operation Tulong Express in August, delivering Kalinga Packs to 600 families in Barangay Mamalingling.

Relief operations continued the following month in Barangay Herrero-Perez, where another 300 families received Kalinga Packs as communities continued dealing with the aftermath of flooding that had earlier prompted a state of calamity declaration.

An elderly resident receives a Kalinga Pack during the relief distribution in the Municipality of Mexico, Pampanga. Older residents were among the hardest hit by the weeks-long flooding, often the least able to evacuate quickly or to rebuild once the water finally receded.

Operation Tulong Express serves as the SM Group’s frontline disaster response program. Through the combined efforts of SM Foundation, SM Supermalls, and SM Markets, the initiative provides immediate assistance and essential supplies to families affected by natural disasters and emergencies in communities across the Philippines.

Written by Village Connect

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