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Warabimochi Kamakura Makes Its Philippine Debut at SM Megamall

The wait is finally over! Warabimochi Kamakura, the globally renowned Japanese dessert brand, has opened its first Philippine branch at SM Megamall’s Level 3, Mega Fashion Hall. Famous for its delicate, melt-in-your-mouth warabimochi, the brand is now bringing its viral appeal and royal flavors to Filipino dessert lovers as part of SM Supermalls’ legacy as the #HomeOfFirsts.


Desserts Worthy of Royalty

Once a treat reserved for Japanese royalty, warabimochi has been elevated by Kamakura into a global sensation. Crafted with premium ingredients and a secret recipe, their signature warabimochi comes in Kinako (roasted soybean flour) and Matcha flavors, paired with a rich Kuromitsu syrup for a blissful finish. The brand also offers modern twists with their warabimochi-infused drinks, available in flavors like Matcha, Hojicha, Coffee, and the refreshing Matcha Lemonade. Seasonal flavors, including a Valentine’s special, add an extra layer of excitement for dessert enthusiasts.

A Global Phenomenon Lands in Manila

With over 65 branches across Japan and expansions in foodie hotspots like South Korea, Hong Kong, and Australia, Warabimochi Kamakura has become a favorite among dessert lovers worldwide. Known for long lines and rave reviews, its arrival at SM Megamall marks a new chapter for Filipino foodies eager to experience this viral sensation firsthand.

SM Megamall: The #HomeOfFirsts

As the exclusive Philippine home to Warabimochi Kamakura, SM Megamall continues to solidify its reputation as a hub for first-to-market brands and unique dining experiences. Whether you’re a dessert enthusiast or looking for your next foodie adventure, Warabimochi Kamakura promises an indulgent escape into the world of Japanese sweets.

Follow @kamakura_philippines on Instagram for updates, exclusive content, and seasonal offerings. For more first-to-market brands and world-class dining experiences, visit www.smsupermalls.com or follow @SMSupermalls on social media. Don’t miss out—come taste the sensation today!

Written by Village Connect

In a world where free quarterly print and online publications rule, Concept and Beyond Publishing (formerly, Tesmarias Publishing) a publisher of Village Connect (VC) stands out as a pillar and a trailblazer, raising the bar for complimentary magazines with quality reads that are tailored to discriminating Filipino urbanites.

As a print and digital publication, VC strives to provide readers an insightful glimpse into the ever-changing business landscape through relevant dialogue and inclusive coverage of trending news, information, and lifestyle tidbits within (and outside) the metropolis.

On a bigger scale, VC identifies and promotes Philippine innovations in various industries and connects them with Manila’s young and upbeat populace.

Since its founding in 2011, VC emerged as a household and business name, with a monthly circulation of 50,000 copies distributed FREE in Metro Manila, VC is targeted toward select villages, multi-dwelling outfits (condominiums, serviced apartments), banks, and lifestyle facilities including salons, wellness institutes, and beauty and fitness centers. It is also exclusively carried by Figaro Coffee Shops in Metro Manila – truly living up to its goal of connecting villages and businesses.

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