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Viyline MSME Caravan Teams Up with SM Supermalls to Champion Local Entrepreneurs

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(L-R): SM Supermalls Executive Vice President for Marketing Jonjon San Agustin and Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez launch the Viyline MSME Caravan across SM malls, merging social media content creation with entrepreneurship.

Viyline Media Group, led by vlogger power couple Viy Cortez and Cong TV, has partnered with SM Supermalls to launch the Viyline MSME Caravan, an exciting initiative to empower micro, small, and medium enterprises (MSMEs). Kicking off at SM City Bataan from January 22-29, 2025, this year-long caravan aims to showcase local businesses while leveraging the influence of top Filipino vloggers to boost visibility and sales.

(L-R): Viyline Media Group Marketing and Advertising Manager Karol Louie Manalac, Viyline Media Group General Manager Rolando Cortez, Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez, and SM Supermalls Assistant Vice President for MSMEs Royston Cabunag at the Memorandum of Agreement Signing Ceremony in November 2024.

Following the success of the Team Payaman Fair, this collaboration combines Viyline’s powerful influencer network with SM’s iconic spaces to create a vibrant marketplace for Filipino entrepreneurs. SM Supermalls is hosting the caravan in prime locations nationwide, with future stops at SM City Baguio, SM City Dasmariñas, and more. Each event features influencer meet-and-greets, fun games with Key Opinion Leaders (KOLs), and unique products from participating MSMEs.

This initiative highlights the growing synergy between influencers, local businesses, and large-scale platforms like SM Supermalls, providing MSMEs with opportunities to connect with their target audiences. For more updates, visit www.smsupermalls.com or follow @SMSupermalls on social media. Together, let’s celebrate and support Filipino entrepreneurs! #SMForMSMEs

Written by Village Connect

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