Village Connect
From the scenic highlands of Baguio to the heart of San Pablo and the shores of Bataan, the Viyline MSME Caravan has been lighting up SM malls with one powerful mission: to uplift and empower local businesses. Now, the caravan is gearing up for its next big stop—SM City Dasmariñas, happening from April 23 to 29—bringing with it a weeklong celebration of Filipino creativity, resilience, and entrepreneurial spirit.
Founded by businesswoman and influencer Viy Cortez, the caravan has quickly grown into a vibrant stage where small businesses shine. With every stop, it’s more than just a pop-up bazaar—it’s a platform where aspiring entrepreneurs gain exposure, build connections, and turn ideas into thriving ventures.
At SM City Dasmariñas, mallgoers can expect a colorful mix of food, fashion, crafts, and home essentials, all created by passionate Filipino MSMEs. Exclusive deals, interactive activities, and special guest appearances will make this leg of the tour a memorable one for both sellers and shoppers.
“We’ve seen how this initiative transforms businesses by providing them with exposure, customer engagement, and valuable networking opportunities,” said Jonjon San Agustin, Executive Vice President of Marketing at SM Supermalls. “The impact it has on our local entrepreneurs is truly inspiring.”
With more cities lined up—from Santa Rosa to Davao—the Viyline MSME Caravan is paving the way for more Filipino business owners to be seen, heard, and celebrated. Don’t miss your chance to be part of the movement that’s bringing small businesses to center stage—one city at a time.
Looking ahead, the caravan is set to make more stops in the coming months:
- May 21 – 27 | SM City Santa Rosa
- June 18 – 24 | SM City Fairview
- July 16 – 22 | SM City Cabanatuan
- August 23 – 29 | SM City Davao
- September 17 – 23 | SM City Legazpi
- October 9 -15 | SM City Pampanga
Stay tuned for more updates and be part of this movement in supporting Filipino businesses!
