Sun Life Elevates Client Experience with Modernized Service Hubs

Sun Life Philippines is redefining the way it connects with Clients by unveiling a new generation of service hubs and business offices designed to make financial journeys more seamless and empowering.

The life insurer recently opened its upgraded Client Service Center at the ACE Building in Makati City. Featuring state-of-the-art technology, the center aims to cut transaction times and will soon roll out cashless operations—part of Sun Life’s drive to blend efficiency with convenience.

“Our Clients are at the center of every decision we make,” said JJ Moreno, President of Sun Life of Canada (Philippines), Inc. “This transformation is about creating an environment where every interaction is easier, faster, and more personal. Each visit should feel like a meaningful step toward financial security.”

Beyond client-facing centers, Sun Life is also reinventing the workplace for its advisors. Three New Business Offices—Cannonball, Joshua Tree, and Neem Tree—were launched in Bonifacio Global City, introducing a co-working space concept. This setup fosters collaboration, maximizes space, and supports modern business practices.

“By building smarter, more collaborative workspaces, we empower our advisors to focus on what they do best—guiding Clients toward their financial goals,” Moreno explained. “This is how we deliver consistent, high-quality service across every touchpoint.”

These developments form part of Sun Life’s larger commitment to continuously upgrade its frontline services. By transforming traditional offices into tech-enabled, client-focused spaces, the company ensures its service model evolves alongside the changing needs of Filipinos.