Snack Revolution: Insights from the 6th Annual Global Consumer Trends Study

Mondelēz International has been at the forefront of understanding how modern consumers indulge in their snacking habits. Its sixth annual Global Consumer Trends Study, presented as the State of Snacking™ report, paints a compelling picture of a world where snacks have evolved beyond simple hunger busters into an essential part of daily life. Developed with The Harris Poll, the report draws on insights gathered over six years, spanning thousands of consumers from 12 different countries.

The findings reveal that snacking is no longer a sporadic treat but a nearly universal behavior. With 91% of global consumers admitting to enjoying at least one snack daily and 61% indulging in multiple snacks, it is clear that snacks have become a daily ritual. This trend underscores a significant shift in consumer lifestyle, where convenience and on-the-go consumption now meet the demand for moments of enjoyment.

Interestingly, the study highlights how mindful consumption is revolutionizing the snacking experience. About 96% of consumers say they are aware of what they eat, with 81% appreciating the sensory pleasures of their snacks—whether it’s the satisfying crunch or the burst of flavor. Yet, indulgence still plays a critical role. Over three-quarters of respondents emphasize that when it comes to their favorite treats, they prefer to enjoy them without fussing over nutritional details.

Perhaps most captivating is the modern snacker’s spirit of adventure. A striking 75% of consumers expressed excitement about discovering new snack options that can add a spark of joy to their day. This blend of consistency, mindfulness, indulgence, and curiosity sets the stage for a dynamic future in the snacking industry—one where innovation meets tradition, and every bite brings a new experience.