SM Markets Turns 40: A Celebration of Everyday Wins

For four decades, SM Markets has been more than just a grocery destination—it has been part of the everyday stories of Filipino families. From weekly grocery trips and birthday shopping to quick baon runs and holiday preparations, SM Supermarket, SM Hypermarket, and Savemore have become trusted companions in life’s small and big milestones.

Now, as SM Markets celebrates its 40th anniversary, shoppers are in for a season-long celebration filled with exciting deals, surprises, and exclusive treats. Running from September to November, the festivities bring together the country’s leading brands and partners, creating a shopping experience that is as rewarding as it is memorable.

Celebrating with Loyalty and Rewards

To thank loyal shoppers, SM Markets is rolling out a series of anniversary promos designed to make every trip more rewarding. From September 15 to October 15, discounts await those using SM Advantage Card (SMAC), while from October 16 to November 15, bonus points can be earned for bigger savings. For those who prefer convenience, smmarkets.com.ph offers anniversary-exclusive freebies for a minimum online purchase.

A Roadshow of Fun and Surprises

The highlight of the celebration is the 40th Anniversary Expo & Roadshow, which transforms select stores into festive hubs with games, raffle prizes, and bundled offers. From “Buy 4, Get 1 Free” deals to exciting games like the Indulge Wheel and the 40th Party Pabitin, shoppers will enjoy interactive activities that turn grocery shopping into a fun community event.

Meet Ron Turon: The Newest SM Buddy

Adding more excitement to the festivities is Ron Turon, SM Markets’ adorable anniversary mascot. Available as a limited-edition collectible bag charm and plush toy, Ron Turon will be exclusively given away in select stores for minimum purchases. Lucky shoppers may even win him through special roadshow games—making grocery runs a chance to bring home not just essentials, but also a new meryenda buddy.

A Tribute to 40 Years of Trust

SM Markets’ anniversary is more than a celebration—it’s a tribute to every Filipino family who made SM part of their lives. With exclusive deals, fun activities, and heartfelt surprises, the 40th year stands as a milestone of loyalty, trust, and everyday wins.

It’s not just shopping. It’s a shared journey—one that continues with every trip down the aisles of SM Markets.