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SM Farmers’ Produce Market Goes Mega

SM Farmers’ Produce Market Goes Mega

Celebrity Hideo Muraoka attends the Farmers’ Produce Fair at SM Megamall

Mallgoers enjoyed a wide selection of affordable organic produce sourced straight from local farms around the Philippines during recent the SM Farmer’s Produce Market at the Mega Fashion Hall of SM Megamall.

There were highland vegetables from Benguet’s Cada Farmers Agriculture Cooperative; export quality coconut products from Quezon’s Best in Tiaong, Quezon Province; farm-fresh Quail and Chicken Eggs from Lololylalala Egg Trading in Taytay, Rizal; Mango Jam and Dried Mangoes from Granah Consumer Goods in Guimaras Island; and freshly-picked Durian, Lanzones, and Mangosteen from John and Jing Fruits in Davao.

Christian Mathay, SM Supermalls Assistant Vice President for Operations

Central Luzon traders also showcased their products during the fair. These included chicharon, garlic chips, and roasted cashew nuts from John N’ Mico in Pampanga; smoked and dried fish products from Mama Agnes Enterprises; and fruits and vegetables from the L. Sanchez Farm in the San Ildefonso, Bulacan and the Munting Paraiso ni Yoly Farm in Angat, Bulacan.

Closer to home were products from the country’s capital region: QueenB’s honey and other bee products; Marc Daniel’s featured vegetarian products like tofu and chilled taho; and Don Dairy PH’s flavored carabao’s milk and fruit yogurt.

Plantitos and Platitas shoppers were also able to check out a range of best-selling plants from the Bureau of Plant and Industry. The Bureau also gave away vegetable seeds and seedlings to the attendees.

The Farmer’s Produce Market is a partnership of the SM Supermalls, the Department of Agriculture (DA) and Resto PH, an organization of different restaurant brands in the Philippines, which aims to bring the farm-to-table experience to shoppers.

With 24 participating merchants, the biggest and longest SM Farmers’ Produce Market caravan leg yet, also meant to help jumpstart the country’s agriculture and restaurant industry in a sustainable and socially responsible manner.

The Farmers’ Produce Market is one of the many exciting community projects at the SM Megamall.

Written by Village Connect

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