SM and AirAsia Team Up to Elevate Customer Experience and Boost Growth

In a move to enhance customer loyalty and expand their reach, SM Group’s retail loyalty program, SMAC, has forged a strategic partnership with AirAsia Rewards. This collaboration aims to offer an enriched shopping and travel experience, benefiting both SMAC and AirAsia Rewards members while reinforcing SM’s presence in both retail and travel industries.

Under the “My SMAC, My MOVE” lifestyle campaign, SMAC members can now convert 500 AirAsia points into 125 SMAC Points through the AirAsia MOVE app. This integration introduces the added value of travel rewards to the SMAC ecosystem, creating a seamless experience for both frequent shoppers and travelers. “We’re thrilled to partner with AirAsia Rewards,” said Patrick Cua, Chief Operating Officer of SMAC. “This collaboration combines the best of shopping and travel rewards, providing more valuable experiences for our members.”

The SMAC Points earned from this partnership can be redeemed at a variety of SM Retail Stores, including SM Store, SM Supermarket, SM Hypermarket, Savemore, SM Appliance Center, and other popular brands such as ACE Hardware, Our Home, Surplus, and Watsons. Additionally, members can convert 200 SMAC Points into 300 AirAsia points through the SMAC website (smac.ph), giving them even more travel benefits.

“This collaboration is part of our ongoing effort to offer more rewards and a smooth, integrated experience for our customers,” said Nicole Tan, Chief Business Officer of AirAsia Rewards. “Partnering with SM allows us to provide even more value to loyal customers in both retail and travel sectors.”

This partnership is beneficial for both companies. For SM, it boosts customer engagement and drives foot traffic to its retail locations, while also deepening customer loyalty. For AirAsia Rewards, it provides access to a new group of active shoppers, further strengthening its position in the Philippine travel market. Together, they create an expansive rewards ecosystem that blends shopping, travel, and lifestyle perks.

By joining forces, SM and AirAsia are not only enhancing customer loyalty but also expanding their reach and visibility. This partnership marks a key milestone in SM’s broader strategy to offer greater value to its customers and drive long-term growth for both brands.