Village Connect
In a vibrant celebration of restorative rest, Serta Philippines marked World Sleep Day on March 14 at The SM Store in SM Aura, BGC, Taguig by unveiling its cutting-edge iPedic Collection. With this launch, themed “Your Well-Being Comes First,” the brand aimed to spotlight the vital role quality sleep plays in overall health and wellness. The event brought together industry executives, business leaders, and renowned personalities, including TV host Janice De Belen and wellness advocate Cristalle Belo-Pitt, all united by a passion for healthier living.
Throughout the launch, Serta Philippines demonstrated how the new iPedic Collection is set to transform the sleep experience. At the heart of the collection is its innovative iCoolSense™ technology, which utilizes a hydrophilic synthetic layer designed to rapidly absorb moisture and dissipate body heat. This creates a refreshingly cool sleep environment that is especially ideal for the tropical Philippine climate. Complementing this is the advanced Virosafe Technology, engineered to reduce bacteria, viruses, and dust mites by up to 99%, ensuring that every night’s sleep is not only comfortable but also hygienic and hypoallergenic.
Adding to the appeal, the collection features Biocrystal® technology—a natural blend of 100% crystal particles that helps promote cell regeneration, calm the heartbeat, slow rapid breathing, and ease muscle tension. “I prioritize my sleep as much as my workout routines,” shared wellness advocate Cristalle Belo-Pitt during the event. “With the iPedic bed, I don’t need extra supplements; quality sleep comes naturally and it makes all the difference in my daily energy and well-being.” Her sentiment resonated with the audience, reinforcing the belief that a good night’s sleep is an essential part of a balanced, health-focused lifestyle.
Attendees had the opportunity to experience the iPedic Collection firsthand by testing its ergonomically designed mattresses and pillows. Exclusive promotions were on offer during the celebration, including free bed frames, complementary Serta pillows, and charming accessories that enhanced the overall sleep experience. In addition, partnerships with brands such as De’Longhi provided extra incentives, allowing customers to take home sleep-enhancing products with select purchases.
By launching the iPedic Collection on World Sleep Day, Serta Philippines not only underscored the importance of quality sleep but also reaffirmed its commitment to innovation and wellness. The event was a testament to the brand’s belief that with the right technology and design, every Filipino can enjoy a cool, clean, and truly rejuvenating sleep experience.
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