
Insta360 Philippines has officially introduced the GO Ultra, a compact 4K action camera designed to keep up with the fast-paced and creative lifestyles of Filipinos. The launch took place at the exclusive #insta360UltraGathering at Shangri-La The Fort, Taguig, where media, partners, and influencers were the first to experience the brand’s newest innovation.

Adding to the celebration, Insta360 also opened its latest in-line experience store at SM Aura Premier on October 30, 2025. The grand opening was marked by a ribbon-cutting ceremony led by SM Supermalls President Steven Tan, Insta360 Principal Consultant Henry Hsu, Insta360 PH Country Head Ray Deng, and Aerophone executives Jason Tan and Alex Fong. The new store provides a space where customers can try out the brand’s range of cameras and accessories firsthand.

A Camera Made for Everyday Adventures
The GO Ultra stands out with its ultra-lightweight body—just 53 grams, about the size of a smartwatch—making it perfect for on-the-go creators. Built with a 1/1.28-inch sensor and a 5nm AI chip, it delivers stunning 4K60fps video quality. Its AI-powered PureVideo mode enhances brightness and reduces noise, ensuring vivid footage whether in a dimly lit Manila café or during a beach bonfire in Boracay.

Insta360 PH Country Head Ray Deng highlighted how the GO Ultra combines the best features of the brand’s Ace and X series: “We designed it with Filipinos in mind—portable, easy to use, and ready for any adventure.”

Hands-Free, Anywhere Capture
The GO Ultra’s magnetic body and versatile accessories like the upgraded Magnet Pendant and Toddler Titan Hat Clip allow users to capture unique POV shots without holding the device. From biking in Tagaytay to exploring Quiapo’s busy streets, the camera’s mount-anywhere flexibility gives creators endless possibilities. Its IPX8 waterproof rating also makes it dependable for underwater and rainy-day shoots.

Easy Editing with AI
The upgraded Insta360 app complements the camera with powerful editing features. Auto Edit uses AI to compile highlights into ready-to-share clips, while Family Moments creates a virtual album of special occasions—ideal for documenting milestones effortlessly.

Availability in the Philippines
The Insta360 GO Ultra comes in two bundles tailored to the local market:
- Standard Bundle – ₱24,990
- Creator Bundle – ₱27,990
Both are available at the newly opened SM Aura store, as well as other Insta360 branches in SM malls, Aerophone, Cybertech, Smart Gadget, Aeromobile, and authorized retailers nationwide. More stores are set to open this year, making Insta360 more accessible to Filipino creators.


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