Malaysia Showcases Culture and Cuisine in Manila Ahead of Visit Malaysia 2026

The Malaysia Embassy in Manila, through Tourism Malaysia, is bringing a vibrant celebration of culture, flavors, friendship to the Philippines with the Malaysia Tourism, Arts, Culture, and Food Festival 2025, happening on September 12–13, 2025 at the Concourse, Level 2, One Ayala, Makati City. The festival also marks the official launch of Visit Malaysia 2026, the country’s landmark tourism campaign.

Designed to strengthen bilateral relations between Malaysia and the Philippines, the two-day event highlights cultural exchange, culinary exploration, and travel opportunities. Guests will be treated to traditional cultural performances that showcase Malaysia’s diverse heritage, along with a Kebaya Nyonya fashion showcase led by award-winning heritage fashion designer and culture advocate Dr. Kenny Loh. Adding more flavor to the festivities, renowned Dato’ Chef Ismail Ahmad will delight visitors with authentic Malaysian dishes that reflect the country’s culinary richness.

Beyond performances and food tastings, festivalgoers can explore special travel packages offered by participating travel agencies and airlines, giving Filipinos more reasons to plan their next trip to Malaysia. With the Philippines serving as chair of ASEAN in 2026, the festival also shines a light on regional cooperation and connectivity. Supporting this vision, AirAsia is set to introduce new services between Cebu and Kuala Lumpur, expected to boost two-way tourism especially from the southern Philippines.

Tourism Malaysia is optimistic about its growth trajectory, with a target of 43 million foreign visitors in 2025 and 47 million during Visit Malaysia 2026. From January to July this year alone, Malaysia welcomed 349,012 Filipino travelers, an 8.7% increase compared to the same period in 2024—signaling the strong appeal of Malaysia as a preferred destination.

Through this festival, Malaysia extends an invitation for Filipinos to not just visit, but to experience its traditions, artistry, and hospitality firsthand. More than a promotional campaign, it is a cultural bridge—bringing Malaysians and Filipinos closer together through shared experiences of food, fashion, and heritage.