LG Partners with will.i.am to Launch “xboom” Audio Line in 2025

In an exciting collaboration, LG Electronics has teamed up with renowned musician, tech entrepreneur, and creative visionary will.i.am to introduce a new line of audio products branded “xboom by will.i.am.”

This partnership seeks to redefine the xboom series with a focus on urban style and cultural relevance, promising an innovative audio experience that resonates with music lovers worldwide. As LG xboom’s newly appointed “Experiential Architect,” will.i.am is set to influence the brand’s evolution within the audio market.

His rich background in both music and technology enables him to guide LG in product design, branding strategies, and marketing efforts. By merging LG’s cutting-edge technology with his artistic insights, this alliance aims to breathe fresh life into xboom products.

“Partnering with a forward-thinking company like LG allows us to create transformative experiences that connect deeply with music fans,” stated will.i.am. “Our goal is to unite innovative tech and unique artistic expressions through xboom, fostering a vibrant culture where people can share their musical passions.”

The highly anticipated collection of “xboom by will.i.am” products—including Bluetooth speakers and wireless earbuds—will make its debut at CES 2025. The first item available for consumers will be the sleek xboom Buds.

Each product in the line showcases will.i.am’s signature touch while delivering an immersive sound experience characterized by rich bass complemented by warm tones. Users can choose between two distinct listening modes: one designed for energetic beats that inspire movement and another that offers soothing harmonies perfect for relaxation.

The eye-catching design enhances enjoyment further through features like easy-to-grip straps on speakers and interactive lighting synchronized with the music rhythm; meanwhile, earbuds are expertly crafted for comfort without compromising sound quality.

“This launch signifies our commitment to unifying our Bluetooth speakers and wireless earbuds under one cohesive brand—LG xboom,” remarked Lee Jeong-seok from LG’s Media Entertainment Solutions division. “We are excited about this partnership with will.i.am as it is pivotal in establishing a renewed identity for our offerings.”

Moreover, all “xboom by will.i.am” devices come equipped with RAiDiO.FYI—a revolutionary AI-driven interactive audio experience developed by wiil.I.Am himself—which aims at engaging listeners in deeper conversations around their favorite topics through personalized infotainment channels. To celebrate this groundbreaking collaboration, LG and will.i.am have planned several product demonstrations at CES 2025 from January 6-10. For more information about “xboom by will.i.am”, visit www.lg.com/global/xboom/xboombywilliam.