Village Connect
With dengue cases rising dramatically in Quezon City, KWIK Multi-Insect Killer is going beyond the shelves and straight into neighborhoods with an on-the-ground campaign to fight the deadly disease. In response to a 283% spike in cases compared to the previous year—including over 1,700 infections and 10 deaths early in 2025—KWIK launched a community outreach program starting in Barangay Commonwealth and extending to 11 more barangays across Metro Manila.
Rather than simply promoting its product, KWIK focused on education. In partnership with local barangay officials, the team conducted house-to-house visits, distributing insecticide sprays while teaching families how dengue spreads and how to prevent it. The sessions covered everything from recognizing symptoms to eliminating mosquito breeding spots like stagnant water in old tires or open containers.
Catherine Perez, Product Manager at Consumer Care Products Incorporated, emphasized that the effort is about empowering families. “It’s not just about selling a product. It’s about making sure people have the knowledge and tools to protect themselves—starting in their own homes,” she said.
The initiative was welcomed by residents, many of whom were grateful for the practical guidance and free protection during a high-risk season. With summer months bringing more mosquito activity, KWIK plans to expand its reach further into Pasay, Paranaque, and Mandaluyong, reinforcing the importance of early prevention.
Backed by its trusted formula effective against mosquitoes, flies, and cockroaches, KWIK is positioning itself not just as a product—but as a proactive partner in public health.
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