Village Connect
Home Credit Philippines (HCPH), the nation’s leading consumer finance provider, has once again made waves in the industry by securing a Silver Award at the prestigious 60th Anvil Awards. The recognition, given under the Public Relations Tools Category (Special Events), celebrates the success of Home Credit’s press event, “Unlocking a New Decade of Credit Opportunities for Filipinos.”
This award highlights Home Credit’s steadfast mission to empower Filipino families with accessible financial solutions. The event, held on May 13, 2024, marked a milestone for the company as it stepped into a new decade of service in the Philippines.
A Milestone Event with Lasting Impact
Bringing together over 100 journalists and bloggers, the award-winning press event sparked extensive media coverage across print, online, and broadcast platforms. It underscored Home Credit’s commitment to making high-value items more affordable for Filipinos through 0% interest installment plans. Attendees also had the chance to explore exhibits featuring Home Credit’s trusted partners, such as Abenson, Acer, Power Mac Center, Samsung, Octagon, and more.
“This award reflects our dedication to helping Filipinos access essential products and services through responsible and innovative financing,” said Sheila Paul, Chief Marketing Officer of Home Credit Philippines. “With year-round campaigns for Summer, Back-to-School, and Holiday, we create opportunities for Filipinos to enjoy great deals—especially through our 0% interest installment offers during peak shopping seasons.”
Empowering Filipinos Through Financial Inclusion
Home Credit’s initiatives have already delivered tangible benefits. One standout story from the press event was the Summer Campaign, which helped Filipinos beat the heat by financing over 1,000 air-conditioning units per dayat 0% interest. The event also showcased how Home Credit made premium items, such as iPhones, more accessible. In 2023 alone, the company financed 12.5 million mobile phones, contributing ₱30 billion in sales—₱6 billion of which came from iPhones.
Beyond gadgets and appliances, Home Credit continues to expand its reach, offering installment plans for televisions, computers, e-bikes, and even medical equipment. Customers can also access these deals through Shoppingmall.ph, Home Credit’s online platform featuring over 50,000 offers from more than 500 merchant partners nationwide.
A Celebration of Excellence and Impact
The recognition at the 60th Anvil Awards, organized by the Public Relations Society of the Philippines, reinforces Home Credit’s reputation as an industry leader in financial empowerment. The awards ceremony, held on January 28, 2025, at The Manila Hotel, honored the best PR campaigns in the country.
“This initiative was more than just an event—it was a celebration of Home Credit’s decade-long journey in uplifting Filipino lives,” said Michael Dugenia, Managing Partner at DM&A Co., the marketing firm behind the campaign.
This marks the second Silver Anvil win for Home Credit and DM&A Co., following their recognition for the Back-to-School campaign in 2023. Their continued success showcases a dynamic and results-driven partnership focused on creative and impactful audience engagement.
Bringing Financial Opportunities Closer to Every Filipino
Home Credit Philippines remains committed to providing Filipinos with flexible and responsible financing options. To stay updated on its latest promos and services, visit www.homecredit.ph, follow its official Facebook, Instagram, and TikTok pages, or download the Home Credit App on Google Play or the App Store.
As a financing company licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP), Home Credit continues to lead the way in making financial services more accessible for every Filipino.
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