
A simple decision made at the grocery aisle proved that kindness can begin at home—and ripple far beyond it. Through the collective actions of Filipino families, Jolly Heart Mate Canola Oil’s “Share-the-Love with Heart Mate” campaign transformed daily cooking into a powerful expression of bayanihan, raising ₱1,227,450 for the Philippine General Hospital Medical Foundation, Inc. (PGHMFI).
Originally launched with a ₱1 million commitment, the campaign exceeded expectations, underscoring how small, consistent actions can create meaningful change when shared by many. The official turnover of funds was held on November 27, 2025, at Robinsons Supermarket Ermita, celebrating not only a successful campaign, but a shared mission anchored in compassion, wellness, and community care.
Running from July 15 to October 15, 2025, the initiative invited shoppers to participate in a cause-driven movement. For every bottle of Jolly Heart Mate Canola Oil purchased at Robinsons Supermarket, ₱5 was set aside for PGHMFI. With each home-cooked meal, Filipino households unknowingly became partners in supporting patients who rely on PGH for life-saving care.
As the country’s leading canola oil brand, Jolly Heart Mate has long been associated with heart health and everyday nourishment. Known for being cholesterol-free, rich in omega-3 and omega-6 fatty acids, and low in saturated fat, the product has earned its place as a trusted staple in Filipino kitchens. This campaign expanded that trust—allowing consumers to nourish their families while helping heal others.

Fly Ace Corporation Vice President for Marketing Abigail Ng-Reyes emphasized that the success of the initiative belongs to the consumers. As Jolly Heart Mate marks its 25th anniversary, she shared that the brand’s journey has always been intertwined with the lives of Filipino families—advocating heart health, wellness, and now, shared generosity.

The donation is already being put to use, directly funding medical assistance for indigent patients, including laboratory tests, equipment, and supplies not covered by PGH’s regular budget. PGHMFI Chairman and President Dr. Telesforo E. Gana Jr. expressed heartfelt gratitude, noting how such support fills crucial gaps in patient care. PGH Director Dr. Gap Legaspi echoed this, highlighting how the contribution helps bridge urgent moments when access to medicine and medical goods is most critical.
Robinsons Retail Holdings, Inc. President and CEO Stanley Co affirmed the value of purpose-driven partnerships, sharing that supermarkets can become spaces where everyday shopping leads to extraordinary impact.
Through this campaign, Jolly Heart Mate Canola Oil and Robinsons Supermarket proved that love, when shared collectively, can travel from the kitchen to the hospital—turning ordinary meals into hope for those who need it most.
For more information, follow @jollyheartmatecanolaoil on Facebook, Instagram, and TikTok. Jolly Heart Mate Canola Oil is available in all leading groceries and supermarkets nationwide. To learn more about the brand and its products, visit www.flyacecorp.com


Loading…