Celebrating the Ride

Excitement filled Bistro 2101 in Carmona, Cavite, as Mitsukoshi Motors hosted its Media Day and Brand Ambassadors’ Launch, bringing together motorcycles, passionate riders, and the vibrant lifestyle of the Filipino riding community. For 27 years, Mitsukoshi Motors has been a trusted partner for Filipino motorcyclists, offering reliable, stylish, and affordable bikes that embody freedom and adventure.

The event showcased Mitsukoshi Motors’ impressive lineup, including Euro Motor, SYM, Keeway, Benelli, and Benda, each with its unique appeal. Euro Motor, a proudly Filipino brand, has blended practicality and style since 2006. SYM, with 65 years of innovation, delivers enduring scooters and motorcycles. Keeway combines affordability, sleek design, and reliability. Benelli brings over a century of Italian engineering and elegance, while Benda excites riders with bold, cutting-edge designs. Attendees were also thrilled by an exclusive preview of Morbidelli (MBP), a highly anticipated new brand set to debut in early 2025.

Highlighting the riding lifestyle, Mitsukoshi Motors introduced its new brand ambassadors: Karlo Salonga, Jeff Tam, Yanna, and Lods Moto. These individuals exemplify the freedom, passion, and adventure that define Filipino riders, inspiring a new generation of enthusiasts.

The event underscored Mitsukoshi Motors’ commitment to more than just selling motorcycles—they aim to create experiences that fuel a lifelong love for the open road. With the upcoming launch of Morbidelli (MBP) and a continued focus on making motorcycles accessible and aspirational, Mitsukoshi Motors is set to elevate the Filipino riding experience.

Whether you’re a seasoned rider or dreaming of your first bike, Mitsukoshi Motors ensures that every journey begins with the perfect motorcycle. The event was a celebration of the riding lifestyle as a way of life and community.