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Building Growth Together: Magna Prime Joins AFFI to Empower Filipino Entrepreneurs

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Representing Magna Prime at the event was Alan C. Barretto, our Modern Trade Division Head (far right)

Magna Prime Chemical Technologies, Inc. (MPCTI), a trailblazer in the Filipino construction chemical industry, has officially become a member of the Association of Filipino Franchisers, Inc. (AFFI). This significant partnership aligns Magna Prime’s rapid national expansion with its broader mission—to support and uplift Filipino entrepreneurs through innovative building solutions.

As the company strengthens its presence across the Philippines through Buildrite Hubs and Sinclair Pro Stores, joining AFFI signals a strategic move towards collaboration and shared growth. AFFI, known for championing local entrepreneurship, offers a strong platform for Magna Prime to deepen its impact and connect with like-minded business leaders.

“Our goal has always been to bring innovation and reliability to every Filipino builder,” said Inv. Derrick A. Tan, CEO and President of Magna Prime. “AFFI gives us a chance to be part of a thriving community that shares our values of empowerment and sustainability.”

As a member of AFFI, Magna Prime gains access to valuable industry events, mentorship opportunities, and knowledge-sharing platforms that can further fuel its growth. These resources help build stronger franchise models and support long-term business success.

Magna Prime recently marked its debut in the AFFI community by participating in “Branching Out: The Journey to Expanding Your Brand,” a flagship AFFI event held at Richmonde Hotel Eastwood in Quezon City. The event featured forward-thinking discussions on topics such as sustainable packaging, franchise scalability, and new business trends.

Krisha N. Tiongson – Retail Operations Manager and Aiza B. San Pedro – Franchise Acquisition Manager of Magna Prime Chemical Technologies Inc.

Representing Magna Prime were Alan C. Barretto, Head of Modern Trade Division; Krisha N. Tiongson, Retail Operations Manager; and Aiza B. San Pedro, Franchise Acquisition Manager. They engaged in meaningful conversations with fellow entrepreneurs and proudly presented Magna Prime’s mission of innovation and community-building. The event was hosted by AFFI President Jaypee Morales.

With this new chapter, Magna Prime is poised to play an even more active role in shaping the future of franchising in the Philippines. The company remains committed to helping build a stronger economy—one franchise, one partnership, and one innovation at a time.

#MagnaPrime #AFFI #BuildWithPurpose #FranchisePH

Written by Village Connect

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