Village Connect
BINI, the Philippines’ rising girl group, continues to redefine boundaries in music and branding. Known for their dynamic energy and captivating charm, the eight-member ensemble has become a household name, earning the title of “Nation’s Girl Group.” Since their electrifying debut with “Born to Win” in 2021, BINI has produced hits like “Pantropiko” and “Salamin, Salamin”, solidifying their position as a powerhouse in the music industry.
Beyond their chart-topping tracks, BINI’s influence extends to impactful brand collaborations, notably their partnership with Prifood Corporation’s Super Crunch. This synergy led to the creation of “Super Crush,” a catchy anthem that resonated with their loyal fanbase, the Blooms.
The song’s success is undeniable, amassing thousands of streams on Spotify and ranking 31st on iTunes Philippines. Its vibrant music video further captivated audiences, racking up 5.6 million views within a year.
In an exciting announcement, Super Crunch has renewed its partnership with BINI, promising fans even more thrilling content and promotions. Prifood Assistant General Manager Enrico Yap expressed enthusiasm about the ongoing collaboration, praising the positive response from fans and looking forward to new ventures.
To celebrate their bond, Super Crunch supported BINI’s recent “Grand BINIverse” concert, providing snacks and a fun photobooth for attendees to capture memorable moments. This partnership continues to enhance BINI’s reach, showcasing their ability to inspire both local and global audiences.
As they gear up for the future, fans can expect more innovative projects from this dynamic duo. With Super Crunch’s unwavering support, BINI is poised to achieve even greater milestones, proving they are not just a girl group but a cultural phenomenon.
