Beauty and Wellness Manila Marks 10 Years of Self-Care Innovation

The Philippine beauty and wellness industry marked a major milestone as Beauty + Health & Wellness Manila (BHW) celebrated its 10th edition at the SMX Convention Center Manila, bringing together local innovators, international suppliers, industry organizations, and wellness advocates.

Held from September 17 to 19, 2026, the three-day trade show featured more than 85 local and international brands representing the expanding beauty, personal care, health, wellness, ingredients, packaging, and aesthetics sectors.

Organized by Global-Link MP Events International, Inc. in partnership with the Chamber of Cosmetics Industry of the Philippines (CCIP), BHW Manila was co-located with the Hotel & Foodservice Suppliers Show. The event also extended its social impact initiatives through its support for Ayala Foundation, Inc.

Reaching its first decade reflects how significantly the Philippine self-care market has evolved. Filipino consumers have become increasingly interested in products that combine wellness, science, functionality, and lifestyle, while local companies continue to strengthen their position alongside established international brands.

One notable development is the growing sophistication of homegrown products. Philippine companies are transforming organic ingredients, essential oils, and locally inspired formulations into modern personal-care products designed to meet changing consumer expectations. Improvements in formulation, branding, packaging, and product development are also helping Filipino brands compete in a broader marketplace.

Among the participating local companies were Hiwaga ng Dagat Corp., Hairreve by Jradiance Corp., Juju Health and Wellness, Niveus Skin, Palawan Pearls, Scents & Memories Enterprises, The Zen Institute, Christian Cosmetic Science Inc., and MX3 by DMI Medical Supply Co., Inc.

Supporting organizations and industry partners included CCIP, DOST-ITDI, the Philippine Association of Wellness and Aesthetics, Philippine Mental Health Association, and Packaging Institute of the Philippines.

The international presence further highlighted the importance of global partnerships in the industry’s next stage of development. Participants included the Taiwan Pavilion represented by KS Digital Inc., the China Pavilion through Shanghai Wanlicheng Exhibition Co., Ltd., Hubei Fortune Pharmaceutical, and Guangzhou Baosijie Biotechnology.

Beyond showcasing finished products, BHW Manila provides an important business platform connecting brands with suppliers of ingredients, packaging solutions, technology, technical expertise, and other resources needed to bring new products to market.

After 10 editions, Beauty + Health & Wellness Manila reflects an industry that has grown beyond changing beauty trends. Its continuing expansion shows how self-care has developed into a dynamic business sector where Filipino creativity, science, wellness, and entrepreneurship increasingly come together.