Village Connect
An spectacular celebration of love in all its vibrant hues. From February 1 to 14, 2025, visitors flocked to SM malls to immerse themselves in the joyous atmosphere, filled with entertainment, dining, gift shopping, and so much more. Couples, families, singles, and even furry friends joined in the festivities, enjoying the variety of heartwarming surprises that awaited them. The malls were alive with laughter, music, and the spirit of love.
To kick off Valentine’s Day, many planned fun-filled dates with SM’s indoor entertainment options. Some watched movies at SM Cinema, either with friends or by themselves, while others opted for couple’s skating sessions. Adventurous couples challenged each other to bowling matches, creating memories of playful competition. Throughout the malls, the air buzzed with excitement as people explored different experiences, capturing moments of fun and laughter.
Pet lovers didn’t miss out on the celebration either. They treated their fur-babies to a delightful Valentine’s date at the Paw Park. The cuddles, treats, and special activities like Paw-p Art and Paw-fect Match were a hit. Proud fur parents watched as their pets posed for custom pop art portraits or participated in adorable pet-parent photoshoots. It was a reminder that love truly was better with paws.
After spending time at the Paw Park, visitors headed to the dining areas to indulge in exclusive Valentine’s dining deals. Cafes and restaurants offered heart-shaped treats, couple’s menus, and drinks designed for two. Whether it was a romantic dinner under twinkling lights or a cozy afternoon date, the delectable food and warm ambiance added magic to the day.
With their hearts and stomachs full, many continued the celebration by visiting the LOVE Market. There, they shopped for curated gifts such as cakes, chocolates, flowers, and personalized items. Thoughtful gifts were exchanged, symbolizing love and appreciation. Some even bought little tokens for themselves, embracing the joy of self-love.
For those who wanted to make memories together, the Love Lab offered the perfect opportunity. Couples and friends participated in hands-on workshops, crafting keepsakes that would remind them of this special day. The Paint Your Partner activity was particularly popular, as laughter filled the room with every brushstroke. By the end, they walked away with colorful, heartfelt artwork and cherished memories.
As the sun began to set, the atmosphere grew even more romantic with LOVE Bops. Musicians and duos serenaded the crowd with heartfelt tunes, setting the perfect backdrop for an evening of love and music. Couples swayed to the melodies, friends sang along, and singles enjoyed the enchanting performances, feeling the love in the air.
However, Valentine’s at SM wasn’t just for couples. On February 15, the malls celebrated Single’s Awareness Day, honoring self-love and individuality. Singles treated themselves to pampering sessions, shopping sprees, and self-care activities. It was a celebration of independence and confidence, proving that love came in all forms—including self-love.
Throughout the event, SM Supermalls became a hub of joy and affection. People marked their calendars and mapped out their visits, ensuring they experienced every activity with their partners, friends, families, or fur babies. The vibrant decorations, heartfelt music, and festive spirit made this Valentine’s season unforgettable.
By the end of the celebration, SM Supermalls had successfully brought Love in Full Color to life. The memories made, laughter shared, and love expressed left a lasting impression on everyone who joined. It was a Valentine’s celebration like no other, filled with fun, romance, and joy in every corner of the malls.
