Timeless Christmas Flavors by King Sue Ham

There’s a certain magic in revisiting traditions that have shaped generations—this is exactly what King Sue Ham rekindled as it celebrated an extraordinary 95 years of crafting premium holiday favorites. Entering the venue felt like stepping into a living archive of Filipino Christmases, each display telling the story of how one family’s dedication to quality transformed their hams into beloved centerpieces of countless Noche Buena feasts. And while history stood proudly on the walls, it was the aroma and taste of King Sue’s iconic hams that brought back the most vivid memories—of childhood dinners, crowded family tables, and the unmistakable comfort of coming home.

At the core of this legacy are the classics that shaped Filipino holiday culture. The Chinese Ham, Bone-In remains the brand’s crowning jewel—slow-smoked, tender, and coated in that signature sugar glaze that strikes the perfect sweet-salty balance. The Piña Ham, adored for its fruit-forward harmony of spice and sweetness, evokes the warmth of Christmas mornings and the excitement of slicing into something truly festive.

Today’s families, especially those living in modern city homes, find comfort in King Sue’s more contemporary offerings. The Sweet Ham brings back the thrill of carving the first juicy slice, thanks to its tender meat and subtle sweetness. Meanwhile, the Hawaiian Ham—with its lean cut and lively glaze—adds a fresh, tropical twist for those who love experimenting in their condo kitchens. And for busy urban dwellers, the Pear-Shaped Ham is a lifesaver: compact, flavorful, and easy to prepare whether baked or served straight from the pack.

As King Sue Ham moves closer to its centennial milestone, its flavors continue to do what they’ve always done best—keep families connected through food. Whether in a spacious ancestral home or a cozy condo, these hams carry memories worth sharing. To bring this tradition to your table, visit King Sue Ham’s Facebook and Instagram pages for bulk discounts, or find them in leading supermarkets across Luzon.