TARA! Campaign Encourages Filipinos to Explore More of the Philippines

As international travel continues to become more expensive and unpredictable, many Filipinos are rediscovering the joy of exploring destinations closer to home. Responding to this growing interest in local tourism, Megaworld Hotels & Resorts (MHR), the country’s largest hotel operator, has launched TARA! (Travel Away & Reignite Adventure), a nationwide campaign aimed at making domestic travel more affordable and accessible for Filipino travelers.

The initiative highlights the value of meaningful local experiences, encouraging families, couples, and friends to take a break from their daily routines while supporting tourism communities across the country. Through special room offers and destination-focused experiences, MHR hopes to inspire more Filipinos to appreciate the diverse attractions that make the Philippines a unique travel destination.

According to Loleth So, Group Commercial Director of Megaworld Hotels & Resorts, travel today serves a deeper purpose beyond leisure. It provides opportunities for people to reconnect with loved ones, recharge from everyday demands, and create memorable experiences together. Through the TARA! campaign, the hotel group aims to help travelers enjoy these moments without having to travel far from home.

The promotion runs from June 17 to November 29, 2026, with stays valid until November 30, 2026. Participating hotels are offering discounted room rates starting at Php 3,800, giving guests access to comfortable accommodations in some of the country’s most popular destinations.

Among the participating properties are Belmont Hotel Manila, Savoy Hotel Manila, Grand Westside Hotel, Kingsford Hotel Manila, Richmonde Hotel Iloilo, Belmont Hotel Iloilo, and Mercure Mactan Cebu, all offering room-only packages. Travelers who wish to include breakfast with their stay may choose from Hotel Lucky Chinatown, Chancellor Hotel Boracay, Belmont Hotel Boracay, Savoy Hotel Boracay, Richmonde Hotel Ortigas, Savoy Hotel Mactan, Eastwood Richmonde Hotel, and Twin Lakes Hotel.

Beyond the accommodations, the campaign highlights the unique experiences available in each destination. Boracay offers visitors the chance to enjoy its world-famous white sand beaches, water activities, island-hopping adventures, and vibrant dining scene. Cebu presents a mix of coastal attractions and culinary discoveries, making it an ideal destination for both relaxation and exploration.

In Metro Manila, travelers can enjoy staycations while discovering cultural landmarks, shopping districts, entertainment venues, and historic sites such as Binondo, recognized as the world’s oldest Chinatown. Iloilo, meanwhile, welcomes visitors with its rich heritage, iconic churches, celebrated cuisine, and renowned Ilonggo hospitality.

For those seeking a quieter escape, Twin Lakes Hotel in Batangas offers a refreshing retreat surrounded by cool mountain air and breathtaking views of Taal Lake. The destination provides a peaceful setting for nature walks, scenic sightseeing, and moments of relaxation away from the city.

Reservations under the TARA! promotion can be made through participating hotels using the promo code TARAMHR. Guests must book at least 14 days before their intended stay. The offer is available to Filipino residents with valid government-issued identification, as well as foreign residents holding a valid ACR I-Card.

As domestic tourism continues to gain momentum, Megaworld Hotels & Resorts is encouraging travelers to look beyond international destinations and rediscover the beauty, culture, and hospitality found across the Philippines. Through TARA!, every getaway becomes an opportunity to support local communities while creating unforgettable travel memories closer to home.