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SM’s Road to a #SMWasteFreeFuture: Reducing Landfill Impact Through Innovation

The SM Waste-Free Future initiative endeavors to reduce waste generation and increase the rate of diversion.

Waste doesn’t just disappear once discarded—landfills continue to grow, emitting greenhouse gases and posing risks to nearby communities. Recognizing this, SM Supermalls is committed to minimizing its environmental footprint through #SMWasteFreeFuture, a multi-faceted approach to waste management that transforms trash into resources.

At the forefront of this initiative are the Recyclable, Disposable, and Compostable (RDC) bins placed across SM malls. These bins are more than just collection points—they serve as the starting point for an efficient waste recovery system.

SM’s environmental programs, such as the monthly Trash to Cash recycling market, continue to support communities towards sustainable living.

Recycling for a Circular Economy

To promote recycling, SM’s “Trash to Cash” program collects over 1 million kilograms of recyclables annually, including plastics and paper, reducing pollution while fostering a circular economy. Additionally, through a partnership with Trust International Paper Corporation, SM ensures that bulk paper waste is properly processed, diverting landfill waste equivalent to what 3,000 households generate in a year.

SM GUUN is piloting a Singaporean system in its malls, transforming compostable food waste into nutrient-rich soil within 48 hours, reducing landfill waste and enriching urban green spaces.

Waste-to-Fuel: An Innovative Solution

For non-recyclable waste, SM Prime collaborates with GUUN, a Japanese environmental solutions company, through SM GUUN Environmental Company, Inc. (SGECI). This partnership converts single-use plastics, used rags, and other disposable waste into “fluff fuel”, an alternative energy source for cement production. In 2024 alone, 6,000 metric tons of non-recyclable waste were processed into fluff fuel, reducing landfill dependence for 12,000 households.

Department of Environment and Natural Resources (DENR) representatives, led by Assistant Secretary and concurrent Bureau Director Jaqueline Caancan were joined by the National Solid Waste Management Commission Head Engr. Vizminda Osorio and DENR Environmental Management Bureau (EMB) Central Visayas Regional Director Ma. Victoria Abrera in a recent visit to SM GUUN Environmental Company in Consolacion, Cebu.

Cement companies such as APO Cement, Holcim, and Taiheiyo Cement utilize fluff fuel through co-processing, a method that not only replaces coal but also repurposes the resulting ash as a cement component. Recognizing the impact of this initiative, the Department of Environment and Natural Resources (DENR) has commended SM GUUN’s contribution to carbon footprint reduction and solid waste management.

SM has recycled 130,250kg of its internal non-essential documents through its bulk paper recycling program.

Composting for a Greener Future

To address food waste, SM GUUN is piloting an innovative Singaporean composting system in its malls and food courts. This system can reduce food waste volume by over 70% within 48 hours, producing nutrient-rich soil for urban landscapes, parks, and golf courses—turning organic waste into an environmental asset.

In 2024, SM GUUN enabled the conversion of 6,000 metric tons of non-recyclable waste into fuel for cement companies.

Engaging Communities for Sustainable Change

Beyond internal initiatives, SM actively involves customers through programs like Plastic Waste Collection, E-Waste Collection, and estero and coastal cleanups. These efforts align with government regulations, including RA 9003 (Ecological Solid Waste Management Act) and RA 11898 (Extended Producer Responsibility Act), reinforcing the importance of responsible waste management.

With its Bin it Right campaign and ongoing innovations, SM continues to pave the way for a sustainable, waste-free future—one where waste is not just discarded, but repurposed into something valuable.

Written by Village Connect

In a world where free quarterly print and online publications rule, Concept and Beyond Publishing (formerly, Tesmarias Publishing) a publisher of Village Connect (VC) stands out as a pillar and a trailblazer, raising the bar for complimentary magazines with quality reads that are tailored to discriminating Filipino urbanites.

As a print and digital publication, VC strives to provide readers an insightful glimpse into the ever-changing business landscape through relevant dialogue and inclusive coverage of trending news, information, and lifestyle tidbits within (and outside) the metropolis.

On a bigger scale, VC identifies and promotes Philippine innovations in various industries and connects them with Manila’s young and upbeat populace.

Since its founding in 2011, VC emerged as a household and business name, with a monthly circulation of 50,000 copies distributed FREE in Metro Manila, VC is targeted toward select villages, multi-dwelling outfits (condominiums, serviced apartments), banks, and lifestyle facilities including salons, wellness institutes, and beauty and fitness centers. It is also exclusively carried by Figaro Coffee Shops in Metro Manila – truly living up to its goal of connecting villages and businesses.

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