Village Connect
SM Supermalls, a cornerstone of Filipino retail and lifestyle, partnered with TikTok Shop to redefine the shopping experience through She Leads: Fun Beyond Shopping, a three-day event held at SM Mall of Asia’s Main Atrium. This groundbreaking collaboration celebrated women-led Micro-, Small, and Medium-Sized Enterprises (MSMEs), showcasing their products and stories in a unique fusion of digital innovation and physical retail.
The event featured 13 TikTok Shop brands, including Gorgeous Glow, Azul, Sip2Glow, and Tiny Buds, offering everything from beauty products to home essentials. Shoppers could explore these brands in person while enjoying exclusive SM Malls Online deals from popular tenants like The Body Shop and Decathlon. TikTok Shop’s live-selling sessions brought the event to life for online audiences, seamlessly blending e-commerce with in-mall experiences.
Highlighting women’s empowerment, the event included a panel discussion featuring inspiring female entrepreneurs like Rei Germar of Tapies and Ashley Yap of Sip2Glow, who shared their journeys of resilience and success. Actress Marian Rivera and creator Zeinab Harake joined the festivities, amplifying the call to support female-led ventures.
SM Supermalls’ Executive Vice President for Marketing, Jonjon San Agustin, emphasized the innovation behind the partnership: “By combining the dynamic world of social commerce with SM’s experiential retail, we’ve created a unique shopping experience.” TikTok Shop Philippines’ Marketing Lead, Franco Aligaen, echoed this sentiment, celebrating the collaboration as a platform to promote community, connection, and empowerment.
Through She Leads: Fun Beyond Shopping, SM Supermalls once again proved its commitment to being more than a shopping destination—it’s a hub for inspiration, innovation, and inclusivity, showing that at SM, everything is truly here, even TikTok Shop.
