
SM Supermalls is taking sports and fitness to the next level with the launch of SM Active Hub, the country’s largest and most inclusive multi-sport playground. This exciting initiative officially kicks off on March 9, 2025, at 8 AM at the MOA Music Hall, SM Mall of Asia, bringing together fitness enthusiasts, athletes, and sports communities for an action-packed experience.
Designed to cater to all levels of fitness and athleticism, SM Active Hub offers a dynamic space where people can engage in sports, stay active, and be part of a growing community. Whether you’re a seasoned athlete or just starting your fitness journey, this hub provides an opportunity to participate in structured training sessions, social sports events, and wellness activities. The launch event will feature a pickleball exhibition match, exciting partner-run club activities, and exclusive perks from major sports brands.

A key highlight of SM Active Hub is its extensive sports facilities, spanning 44 pickleball courts across 21 malls and 14 dedicated running hubs nationwide. This initiative aims to make fitness more accessible to Filipinos by integrating sports into everyday mall experiences, allowing individuals to enjoy recreational and competitive activities in convenient locations.
Among the SM Active Hub running hubs are SM Mall of Asia, SM By the Bay, SM City Fairview, SM City Marikina, SM City Santa Rosa, and SM Seaside City Cebu, among others. These hubs provide safe and well-maintained spaces for runners and fitness enthusiasts to train and connect with like-minded individuals.

For pickleball enthusiasts, SM Active Hub features designated home courts in SM North EDSA, SM Southmall, SM City Grand Central, SM Seaside City Cebu, and SM City Baguio, to name a few. Pickleball, one of the fastest-growing sports worldwide, is gaining popularity in the Philippines, and SM Supermalls is at the forefront of making the sport more accessible to everyone.
But this is just the beginning. SM Active Hub is continuously expanding, with plans to introduce more sports activities, venues, and community-driven events in the coming months. SM Supermalls is committed to promoting a culture of fitness and wellness, ensuring that sports enthusiasts of all levels have a place to train, compete, and have fun.

To bring this initiative to life, SM Active Hub is backed by leading sports and lifestyle brands such as Toby’s, Asics, Sports Central, Under Armour, Power Mac Center, Hydroaid, Daily Fix, But First Coffee, and Taters. Their support ensures that athletes and fitness enthusiasts can enjoy premium facilities, expert coaching, and high-quality sports gear.
More than just a fitness hub, SM Active Hub is a movement that brings communities together through the power of sports. Whether it’s running, pickleball, or future activities in the pipeline, this initiative is shaping the future of sports engagement in the country.

Don’t miss out on the action! Be part of the SM Active Hub community and explore upcoming events, rewards, and exclusive discounts through the SM Malls Online App. Join the movement and experience sports like never before!


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