
SM Supermalls and Viyline Media Group have unveiled the Viyline MSME Caravan, a year-long project designed to empower Micro-, Small, and Medium Enterprises (MSMEs) across SM malls nationwide. This groundbreaking partnership combines the strengths of social media and entrepreneurship to drive job creation, community development, and economic growth.
The initiative was officially launched at a Memorandum of Agreement signing ceremony, attended by SM Supermalls EVP for Marketing Jonjon San Agustin and Viyline Media Group CEO and content creator Viy Cortez-Velasquez. Joining them were key figures, including SM’s AVP for MSMEs Royston Cabunag, Senior AVP for Marketing of MSMEs Pats Lim Dy, Viyline Media Group General Manager Rolando Cortez, and Marketing Manager Karol Louie Manalac.
Through this collaboration, SM Supermalls and Viyline Media Group aim to provide MSMEs with platforms and resources to thrive, fostering entrepreneurship and nation-building in the process.


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