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SM Spreads Christmas Cheer to 6,000 Kids in Need

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SM brought smiles to 6,000 underprivileged children across Metro Manila, Cagayan, Isabela, Batangas, Bicol, Cebu, and Zamboanga City through its “Shop and Share a Toy” campaign. This annual initiative, aimed at celebrating the season of giving, saw a 20% increase in donations compared to last year.

Kids in Cebu received brand new learning toys through SM Store JMall’s Shop&Share a Toy program in partnership with World Vision Cebu.

Partnering with SM Foundation, World Vision, Good Neighbors Philippines, and Rotary International, the campaign distributed toys to children from December 1 to 10, 2024.

SM Store turned over toys to its partner organizations including SM Foundation, World Vision, and Good Neighbors Philippines.

Customers of SM Store were invited to share the joy of Christmas by donating toys with a small contribution. For every PHP3,000 purchase, shoppers could donate a toy for just PHP100, making it easy to give back.

SM Store Mindpro, in partnership with Rotary International Zamboanga City West and the local government of Zamboanga City, donated brand new learning toys that will benefit SPED schools.

A portion of the donated toys helped transform SPED (Special Education) schools in Zamboanga City, enhancing classroom play areas for children with special needs.

The City Social Welfare and Development (CSWD) Offices of Solana in Cagayan Province and Cauayan in Isabela also benefited from the Shop&Share a Toy program through SM Store Tuguegarao and SM Store Cauayan.

Studies emphasize the importance of toys in children’s development, fostering skills in cognition, motor functions, and emotional growth. SM’s initiative highlights how a small act of generosity can bring immense joy and meaningful impact.

To learn more about SM Store’s programs and upcoming campaigns, visit smstore.com/csr.

Written by Village Connect

In a world where free quarterly print and online publications rule, Concept and Beyond Publishing (formerly, Tesmarias Publishing) a publisher of Village Connect (VC) stands out as a pillar and a trailblazer, raising the bar for complimentary magazines with quality reads that are tailored to discriminating Filipino urbanites.

As a print and digital publication, VC strives to provide readers an insightful glimpse into the ever-changing business landscape through relevant dialogue and inclusive coverage of trending news, information, and lifestyle tidbits within (and outside) the metropolis.

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