Village Connect
From everyday essentials to premium self-care experiences, the SM Group is transforming how Filipinos approach beauty and wellness. Far from being just a retail provider, SM has positioned itself as a curator of lifestyle choices—bringing global trends and local preferences together under one roof.
SM Beauty, for instance, has become a destination in itself, showcasing over 1,000 brands across 77 stores. Beyond offering products, its beauty hubs provide services like hair coloring and makeovers, guided by professional beauty advisers—making the shopping journey an experience of discovery and transformation. Luxury names such as YSL, Lancôme, and Calvin Klein now sit alongside beloved everyday brands, reflecting SM’s belief that beauty is both universal and personal.
“Beauty and wellness are no longer optional—they are part of everyday living,” said SM Retail President Jonathan Ng. “Our goal is to keep evolving with our customers by making these experiences more accessible and enriching for all.”
Globally, the wellness industry is expanding at record pace, with projections reaching nearly USD 9 trillion by 2028. The Philippines is already carving a strong presence, ranking 13th worldwide in the personal care and beauty segment in 2023. This growth reflects the country’s young, style-savvy, and health-conscious demographic—a force that SM continues to engage and empower.
Meanwhile, Watsons Philippines, also under the SM umbrella, is redefining how Filipinos shop for wellness. With exclusive skincare lines, health services, and sustainable store innovations, Watsons blends convenience with responsibility—ensuring that self-care also cares for the planet.
As consumer interest surges, SM stands as a catalyst in shaping not just how products are sold, but how wellness is lived. With nationwide reach and a growing portfolio of experiences, the group remains committed to making beauty and wellness more accessible, aspirational, and meaningful for every Filipino.
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