Village Connect
SM Mall of Asia (MOA) Complex, the flagship development of SM Prime Holdings Inc., continues to prove its place as a top lifestyle destination in the Philippines, recording a remarkable 34.5 million foot traffic in the first quarter of 2025—a 15% increase from last year.
This surge was largely powered by MOA’s packed calendar of world-class events. Leading the quarter’s highlights was the much-anticipated return of the Philippine International Pyromusical Competition, which lit up the night skies and attracted tens of thousands of spectators each week. The fireworks festival not only brought in evening crowds but also showcased the MOA Complex’s ability to host large-scale international spectacles.
Adding to the draw were major concerts from global superstars such as Maroon 5, NIKI, and Wave to Earth, alongside K-pop icons Baekhyun and Taeyeon, pulling in fans from across the country. The MOA Arena, now a go-to venue for world-class performances, continued to boost the Complex’s entertainment appeal.
Sports also played a key role, with the UAAP volleyball season drawing passionate student supporters and sports fans to the area, further strengthening MOA’s position as a central hub for diverse experiences.
“The MOA Complex perfectly captures our vision of a dynamic, integrated lifestyle space,” said SM Prime President Jeffrey C. Lim. “It’s not just a mall—it’s a thriving ecosystem where retail, entertainment, business, and community come together seamlessly.”
Anchoring this ecosystem are some of the Philippines’ most iconic facilities: SM Mall of Asia, SMX Convention Center Manila, the MOA Arena, and the world’s largest IKEA store, all within the Complex. These key attractions, supported by continuous event programming, have positioned MOA as a preferred destination for both locals and tourists.
Lim emphasized that SM Prime is aligning its strategies to the growing demand for unique, experience-led consumption. “People now seek memorable experiences alongside their purchases. We’re making sure the MOA Complex is at the center of that shift.”
Driven by its strong mall performance, SM Prime also posted an 11% increase in consolidated net income for the first quarter. Looking ahead, the company remains focused on expanding its footprint through organic growth, regional developments, and diversified projects that integrate lifestyle, business, and premium living.
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