SM kicks off breast cancer awareness month with Beautiful Girl

In celebration of Breast Cancer Awareness Month, SM Supermalls, through its corporate social responsibility arm SM Cares, recently held a one-of-a-kind ballet show in partnership with the Philippine Ballet Theatre. The event showcased powerful stories of breast cancer survival and advocacy through dance. It took place on September 29 at the SMX Aura Convention Center in Taguig City.

“Beautiful Girl: Echoes of Strength” is an expressive ballet by the Philippine Ballet Theater that explores the journey of breast cancer patients from a deeply artistic and compassionate perspective, emphasizing that every woman, regardless of her battle, is a “Beautiful Girl” deserving of admiration and support.

“We held this event to shed the spotlight on the stories of those who survived breast cancer and those who are fighting it, as a way to express our solidarity with them, and to inspire others to adopt a more proactive approach to breast cancer, not only for themselves but also for their loved ones,” said SM Cares Program Director for Women, Atty. Pearl Joan Jayagan Turley.

The ballet show also served as an avenue for SM CARES to raise 800 thousand pesos  for the benefit of Philippine Foundation for Breast Care, Inc. (KASUSO). Partner organizations: Bingo Plus Foundation, Global Peace Foundation Philippines, Club Balai Isabel Hotel, Philippine Ballet Theatre, Bosom Buddies and Pink Parlour generously contributed to the success of thel event and  donation.

Programs like the “Beautiful Girl: Echoes of Strength and Hope” are some of the ways in which  SM Cares promotes good health and well-being for women as part of its Program on Women and Breastfeeding Mothers.