Village Connect
SM Cares, the corporate social responsibility arm of SM Supermalls, has partnered with the Philippine Commission on Women (PCW) and the United Nations Population Fund (UNFPA) to launch the 18-Day Campaign to End Violence Against Women (VAW). This annual initiative, running from November 25 to December 12, seeks to raise awareness and inspire collective action to address VAW.
The campaign began with a symbolic lighting ceremony at the SM Mall of Asia globe, which was illuminated in orange to represent hope and a brighter future free from violence. This year’s theme, “VAW Bigyang Wakas, Ngayon na ang Oras!” (End VAW, Now is the Time!), emphasizes the urgency of ending violence against women and children.
PCW Chairperson Ermelita Valdeavilla underscored the campaign’s role in advancing women’s rights and achieving gender equality. Similarly, Dr. Leila Joudane, UNFPA Country Representative, called for greater efforts to address the alarming rise in VAW cases, particularly in the post-pandemic era.
SM Supermalls, including SM North EDSA, SM Megamall, and SM Aura, joined the global movement by lighting their facades in orange. SM Cares reiterated its dedication to providing safe and inclusive spaces for everyone, with Senior Assistant Vice President Atty. Pearly Turley stating, “Our malls are inclusive, safe spaces. There is no place for violence against women and children.”
Through this collaboration, SM Cares, PCW, and UNFPA aim to amplify the call to end VAW, empower survivors, and promote a culture of respect and equality. The campaign highlights the importance of community involvement, partnerships, and sustained efforts to create a future free from violence. Together, we can build a safer, more equitable world for all.
