Village Connect
In a strong commitment to cultural preservation and accessibility, SM Development Corporation (SMDC) and SM Supermalls have partnered with the National Museum of the Philippines (NMP) to enhance visitor experience and safeguard national treasures.
This collaboration includes the repair and maintenance of the air conditioning system at the National Museum of Natural History, ensuring a climate-controlled environment that protects valuable artifacts while making the museum more comfortable for guests.
Beyond infrastructure support, SM’s marketing initiatives will help amplify NMP’s mission of universal access, encouraging more Filipinos to explore and appreciate the country’s rich cultural and natural heritage. By leveraging SM’s vast network, the museum’s exhibitions and programs will reach wider audiences, inspiring deeper engagement with history and the arts.
According to Mr. Joaquin L. San Agustin of SM Supermalls, this partnership is just the beginning. He hinted at more initiatives that could bridge arts, history, and the public, reinforcing SM’s role in nation-building through cultural support.
With this collaboration, SM continues to champion education and heritage conservation, ensuring that the National Museum remains a welcoming and enriching space for future generations. Through sustained efforts, SM and NMP are making history and the arts more accessible, engaging, and enduring for all.
