Seattle’s Best Coffee Unveils Flagship Store in BGC, Blends Heritage with Modern Lifestyle

Seattle’s Best Coffee (SBC) has taken a bold step into the future of café culture with the grand opening of its new flagship store at Bonifacio High Street, Taguig. Positioned at the heart of the country’s leading lifestyle hub, the flagship marks both a celebration of 25 years in the Philippines and a renewed promise to keep pace with the evolving tastes of Filipino coffee drinkers.

A Café for the City’s Pulse

Designed with a modern-industrial style, the space balances raw textures with sleek finishes, creating a warm yet sophisticated atmosphere. The minimalist interiors, complemented by natural wood and matte black accents, provide seating for over 50 guests. More than just a coffee stop, the store is envisioned as a social haven—ideal for quick catch-ups, casual meetings, or quiet pauses amid the city’s energy.

A Return of Favorites, A Taste of Innovation

To delight customers, SBC reintroduced its much-loved Ube Deluxe Collection, including the Hot and Iced Ube Coco, alongside the seasonal Maple Cloud Cream line featuring Maple Americano, Breve, and Latte. These drinks highlight the brand’s creative spirit—anchored in familiarity but elevated with bold, modern twists that resonate with Filipino palates.

“Seattle’s Best Coffee celebrates its new era anchored on its four pillars of BEST—Bold Innovation, by continuously introducing unique flavors like the award-winning Ube Deluxe; Expanding Reach, with over 60 flagship stores and more openings nationwide in 2025 including Boracay and Zamboanga; Style, through unexpected lifestyle collaborations such as with Milkwear; and Transform, encouraging customers to pause, recharge, and be intentional in their journeys. While adhering to international standards, SBC proudly supports local suppliers and introduces flavors found only in the Philippines, making every visit a truly distinct experience.” said Mr. Adrias.

Brewing Nationwide Growth

The flagship opening also signals SBC’s strong growth trajectory. With more than 70 stores projected by the end of 2025, the brand is expanding to new territories such as Lanao del Norte, Zamboanga, and Legazpi, further cementing its presence in both urban centers and regional markets.

A Lifestyle Collaboration

Adding to the excitement is SBC’s partnership with youth-driven fashion label Milkwear, known for its playful yet minimalist style. Their exclusive capsule collection—featuring shirts and caps—underscores a shared commitment to creativity and celebrating everyday moments. The merchandise will be available in select SBC outlets, online, and at pop-up events, bridging café culture with lifestyle fashion.

Celebrating a Milestone Journey

As part of its 25th anniversary celebration, SBC unveiled the short film “Pause. Forward. Fast Forward.”The piece captures the brand’s journey from its beginnings in the Philippines to its vision of inspiring the next generation of coffee lovers. It invites customers to embrace the joy of pausing for meaningful moments while moving confidently toward the future.

Seattle’s Best Coffee’s flagship store at BGC is more than just a café opening—it’s a testament to a brand that continues to innovate, expand, and connect with Filipinos one cup at a time.