Pru Life UK Redefines Financial Security with Fully Digital Endowment Plan

In a groundbreaking move for the Philippine life insurance sector, Pru Life UK has launched PRULove Wealth Direct, the first single-pay traditional endowment product available for direct online purchase—no paperwork, no medical exams, and no hassle. This innovation underscores the company’s continued commitment to making financial protection and wealth-building easier and more accessible for Filipinos in the digital age.

Exclusively available through PRUShoppe.com, the plan allows customers to make a one-time payment and enjoy guaranteed annual cash payouts of 4% for seven years. At the end of the term, policyholders receive the full return of their premium, plus 125% life insurance coverage—a rare combination of savings, growth, and protection rolled into one product. Flexible loanable cash values also make it a practical financial cushion for emergencies and future goals.

“PRULove Wealth Direct was designed for today’s busy individuals who want to secure their future without the barriers of time or traditional paperwork,” shared Garen Dee, Chief Product Officer at Pru Life UK. “It’s a simple, transparent solution that empowers more Filipinos to take control of their finances and achieve their milestones through a seamless digital experience.”

With its user-friendly online process, PRULove Wealth Direct marks a significant step toward digital transformation in insurance—providing Filipinos with the convenience of saving, earning, and protecting their wealth anytime, anywhere. As the demand for accessible financial tools grows, Pru Life UK continues to lead the way in redefining how Filipinos build a more secure and prosperous future.

Learn more or purchase your policy directly at PRUShoppe.com.

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