Village Connect
Pru Life UK strengthened its push for inclusive, faith-aligned financial protection as its leaders visited Lanao del Sur and Marawi City to expand awareness of Takaful and deepen partnerships with local government officials. The engagements brought the company’s Sustainability and Takaful leadership team to meet with Lanao del Sur Vice Governor Mohammad Khalid “Mujam” Raki-in Adiong, Marawi City Mayor Shariff Zain Gandamra, and Ganassi Vice Mayor Anidah Sharina M. Lucman. Each meeting served as an opportunity to reinforce the company’s dedication to supporting Muslim Filipino families through ethical, Shariah-compliant financial solutions that align with community values and cultural practices.
Central to the discussions was the promotion of financial inclusion programs that empower families to access protection products rooted in mutual support and shared responsibility. Pru Life UK highlighted PRUTerm Lindungi, its flagship Takaful offering made especially for Muslim Filipinos yet open to all individuals aged 18 to 60. The product reflects Islamic principles of fairness and collective care, offering affordable life protection that supports dignified and secure living for households regardless of background.
Maricel Estavillo, Vice President and Head of Sustainability and Takaful at Pru Life UK, emphasized how the visit reinforces the company’s long-term mission in Mindanao. “We are committed to honoring the values and aspirations of Muslim Filipino families,” she shared. “By strengthening our presence in Lanao del Sur, we aim to broaden access to Shariah-compliant financial protection and help communities build a future shaped by resilience, dignity, and shared progress.”
As Pru Life UK continues to receive growing support from partners and communities in the Bangsamoro region, the company remains focused on empowering Filipinos with financial solutions that uplift lives and reflect the traditions they hold dear.
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