in ,

Protecting Data Privacy with Facial Recognition Technology

The use of facial recognition technology (FRT) has recently gained popularity among banks, airports, and event venues. As more and more users opt to take advantage of the convenience this technology brings, it is high time for the law to provide them with safeguards to ensure that such innovation be used only with the safety and security of everyone in mind.

FRT is undeniably an invaluable tool, but it also poses privacy and security issues. This is why regulation of the said technology is important. As a leading digital bank that puts premium on the security of its consumers online, Union Bank of the Philippines (UnionBank) fully supports the proposed House Bill 6094 for “Regulating the Use of Facial Recognition Technology (FRT)”.

“We want consumers to be more aware of the technology’s implications to them. We would like to emphasize that we are doing necessary precautions to protect the consumers’ privacy and security while letting them enjoy the ease of facial recognition in our applications,” said global data science expert Dr. David Hardoon, UnionBank’s Senior Advisor for Data and Artificial Intelligence (AI).

According to the Data Privacy Act of 2012, the processing of sensitive personal information such as biometrics data or information pertaining to a person’s physical features is prohibited except when the person has given his consent and if it is absolutely necessary for the purposes provided for by law.

As much as advocating for awareness about where their data is going, companies that use FRTs should also be properly regulated to protect the data privacy of their consumers. This bill would do just that.

The Bill requires the Department of Information and Communications Technology (DICT) to accredit and authorize the development, sale and distribution of FRT in the country. It also places limits on the use of the FRT by law enforcement agencies and authorized safety and security firms. Lastly, it mandates private companies such as financial institutions to register their FRT software and hardware with the DICT.

The Bill provides safeguards for the privacy and security of consumers. The measures laid down by this bill ensures that the personal data of consumers would be processed and stored properly to promote online safety.

“We fully support the bill and we hope to contribute to its development,” Dr. Hardoon shared.

For #eConomyAndDataProtection, visit the National Privacy Commission website at

Written by Village Connect

In a world where free quarterly print and online publications rule, Concept and Beyond Publishing (formerly, Tesmarias Publishing) a publisher of Village Connect (VC) stands out as a pillar and a trailblazer, raising the bar for complimentary magazines with quality reads that are tailored to discriminating Filipino urbanites.

As a print and digital publication, VC strives to provide readers an insightful glimpse into the ever-changing business landscape through relevant dialogue and inclusive coverage of trending news, information, and lifestyle tidbits within (and outside) the metropolis.

On a bigger scale, VC identifies and promotes Philippine innovations in various industries and connects them with Manila’s young and upbeat populace.

Since its founding in 2011, VC emerged as a household and business name, with a monthly circulation of 50,000 copies distributed FREE in Metro Manila, VC is targeted toward select villages, multi-dwelling outfits (condominiums, serviced apartments), banks, and lifestyle facilities including salons, wellness institutes, and beauty and fitness centers. It is also exclusively carried by Figaro Coffee Shops in Metro Manila – truly living up to its goal of connecting villages and businesses.

“Get Connected and Join the Conversation”

Connecting villages to the urban world where villages and businesses come together. Your information hub for urban and corporate living.

Should you have further queries, please feel free to contact us at the telephone number, (02) 7255-1092 or mobile numbers: (0916) 704-7815 or (0939) 592-7990 or visit our website:

Leave a Reply

Your email address will not be published. Required fields are marked *



Hot Gadgets For Cool Dads From the Sm Store’s Call to Deliver

Microplastics Abound in Salmons