Premiere Horizon Alliance Corporation (PHA) and its subsidiaries, West Palawan Premiere Development Corporation (WPP) and Goshen Land Capital Inc. (GLCI), have announced the appointment of seven new officers in line with its strategic direction of unlocking core asset value.
Mr. Daniel Terence Yu has been designated as the Chief Property Investment Advisor of PHA, in addition to his election as an Independent Director of GLCI.
An ASEAN Architect specializing in transit-oriented development, he has designed for the country’s top development companies for the last 25 years. Mr. Yu is a graduate of the IE School of Architecture and Design in Madrid, and he is also the incumbent President and CEO of the multi-awarded architectural firm Visionarch, which ranks in the World Architecture Top 100 (WA100) and BCI Asia’s Top 10 in the Philippines.
With his appointment, Mr. Yu will be providing his expertise and guidance to the Company’s real property and tourism estate ventures.
To work alongside him as the Chief Investment Officer of PHA will be Ms. Christina P. Leong.
She has been a Research and Business Development professional specializing in securities investment for over a decade. At present, she is the Executive Assistant of the Chairman and the Vice President of Research and Development for Eastern Securities Development Corporation (ESDC).
Ms. Leong will steer PHA in identifying, evaluating, and recommending investment opportunities within the Company’s areas of interest.
Taking the role of Mining Operations Advisor for PHA is Mr. Thomas S. Consolacion.
He was the former General Manager of the sustainable innovations company Atlas Copco Philippines, Inc. for over two decades before he accepted the charge of Vice President for Lepanto Consolidated Mining Co. He also sits on the board of Diamond Drilling Corporation.
Mr. Consolacion will be lending his industry experience to the Company’s mining operations and sustainable endeavors.
Further, Ms. Elisa May A. Cuevas has been named the Organization and Strategic Planning Advisor of PHA.
Ms. Cuevas is a business development and commercial operations professional with over thirty years of experience. Her industry expertise extends to Information Communications Technology, Supply Chain Management, and Organization Development and Leadership.
She previously worked for multinational and local organizations in the Philippines, Asia-Pacific, and Europe before serving in the government. She was the former Assistant Secretary for the National Privacy Commission, and recently, the Executive Director, i.e. Undersecretary, of the Department of Budget and Management. She was also an independent director of PHA and currently, is a director of WPP.
Ms. Cuevas will aid in strengthening the Company’s competencies and establishing its strategic directions.
WPP, on the other hand, has announced that Mr. Adrian F. Luzuriaga, PHA’s Chief Financial Adviser since 2021, will concurrently serve as its CFA.
Ms. Leslie S. Tan will also be serving WPP as its Executive Vice President.
As an Investment and Business Development professional with over twenty years of experience, Ms. Tan is well-versed in scouting possible and viable business ventures, owing to her previous work in the banking, retail, and real estate sectors. She is also currently the Vice President of Sales and Marketing for ESDC.
Ms. Tan will take the lead in WPP’s business development, seizing new opportunities and working hand in hand with the Company to expand its industry presence.
Moreover, PHA Director Mr. Eugene T. Tan will serve as WPP’s President and CEO.
Mr. Tan is an established corporate finance and capital markets practitioner, with over thirty years of experience under his belt. He has held various senior management roles in reputable institutions and is currently the Industrial Zone Task Force Director of the Hong Kong Trade and Development Council.
Of his appointment, Mr. Tan expressed excitement about overseeing the gradual implementation of WPP’s plans, which are slated to begin this year. For its part, PHA will be allocating resources to begin developments of the main lot in the Nagtabon property located in Puerto Princesa, Palawan.
Tourism is on the recovery bend and is once again climbing the rungs of the country’s top-earning sector, with Palawan expected to take the lead. This makes WPP’s initiatives to kickstart its tourism development in Nagtabon timely. The island is poised to revitalize its renown as a premier tourist destination in the post-pandemic recovery, and WPP is keen to be a part of its developmental growth.
“PHA and its subsidiaries are seeking to establish a foothold in spaces where we have, and can have, a competitive advantage,” remarks PHA President and CEO Roberto Ortiz. “Refining our strategic directions, building core competencies, and restructuring the Company’s organization all come with realizing our goals to create shareholder value from core assets and to generate revenue for future growth.”
Capitalizing on the post-pandemic growth of tourism in key areas such as Baguio, the Northern Luzon Corridor, and Palawan will indeed allow PHA to harness its competencies toward worthwhile investments.
And with new blood charting the course, PHA and its subsidiaries are set to make good on its mandate to champion countryside development.