Village Connect
PLDT Home sets the tone for the new year with a moving tribute to Filipino families and the power of meaningful connections through its latest campaign, We Are Here for You. Featuring a heartfelt rendition of Eraserheads’ iconic 90s hit “Huwag Kang Matakot”, the campaign underscores PLDT Home’s unwavering commitment to keeping families connected—through life’s challenges, triumphs, and everyday moments.
For 96 years, PLDT Home has played an integral role in enabling families to stay connected, pursue their dreams, and create lasting memories. This new campaign reaffirms PLDT Home’s promise to deliver reliable technologies and services that strengthen the bond between loved ones, no matter the distance.
A Song of Reassurance and Support
“As we embark on a new year, PLDT Home delivers a timely and uplifting message of support, symbolizing our commitment to providing stronger, more meaningful connections for every family,” said Jeremiah de la Cruz, PLDT Senior Vice President and Head of Home Business Group. “PLDT Home is here for you, ensuring that you stay connected, especially in life’s most important moments.”
The campaign’s video masterfully pairs the emotional depth of “Huwag Kang Matakot” with touching real-life scenarios—each reflecting the profound impact of being present for one another. It portrays a father encouraging his son before a nerve-wracking exam, a mother comforting her daughter facing cyberbullying, a young woman protecting her family through a home security system, a son brightening his ailing mother’s day with a video call, and a family expressing unwavering support despite being apart.
In every scene, PLDT Home is the invisible yet powerful force that keeps these families connected, ensuring they can always lean on each other, no matter the circumstances.
Leading Digital Innovations for Every Filipino Home
Beyond emotional storytelling, PLDT Home continues to revolutionize digital connectivity in the Philippines, ensuring families enjoy faster, more reliable, and accessible services. As the provider of the country’s fastest internet speeds of up to 10 Gbps with Fiber Gigabit, PLDT Home remains dedicated to delivering world-class broadband solutions that cater to evolving digital needs.
A major highlight of its innovative approach is the world’s first-of-its-kind hybrid modem, “Always On.” This cutting-edge device automatically switches from fiber to LTE during downtime, ensuring uninterrupted connectivity while simultaneously generating a service request for immediate assistance—a game-changer in customer experience.
Further strengthening its customer-centric initiatives, PLDT Home has expanded its personalized support services by integrating Cebuano language assistance on its 171 hotline, launching AI-assisted programs for faster issue resolution, and extending digital and offline customer care services to rural areas.
Empowering Families Through Technology
PLDT Home’s We Are Here for You campaign is more than just a marketing message—it is a testament to the brand’s deep understanding of Filipino values, the importance of family, and the need for seamless digital connectivity. As PLDT Home continues to innovate and improve its services, it remains committed to powering homes with technology that strengthens relationships and enriches everyday
