PLDT Home Life Transforms PBB House Into a Next-Level Smart Living Space

PLDT Home Life is ushering in a new era inside one of Philippine pop culture’s most iconic homes—the Pinoy Big Brother House—by turning it into the smartest and most modern version yet for PBB Celebrity Collab 2.0. Known for its vibrant façade and its role in shaping the stories of countless housemates for two decades, Bahay ni Kuya now becomes a living showcase of how smart technology can elevate comfort, convenience, and everyday life. This transformative collaboration marks the first time in the franchise’s history that the entire PBB House has been outfitted with an integrated smart home ecosystem, demonstrating how digital innovations can enrich the “teleserye ng totoong buhay” experience from the inside out.

Inside the newly upgraded space, PLDT Home Life introduces a powerful combination of fiber-fast internet, connected devices, and smart appliances from top global brands. Voice-powered IoT amenities—from automated vacuum cleaners and intelligent kitchen tools to smart sensors, cameras, lighting systems, and air humidifiers—create a seamless environment where tasks are easier, chores become interactive, and comfort is felt in every corner. Even without phones or access to the outside world, housemates will enjoy the benefits of modern connected living, discovering firsthand how each device enhances their daily routines and supports their collaborative challenges.

The partnership goes beyond simply upgrading the PBB House. Throughout the season, viewers will see PLDT Home Life woven into the narrative through fun activations, special tasks, and in-show integrations. Fans can even scan QR codes during episodes to explore and purchase featured devices, making smart living more accessible for Filipino families everywhere. From TP-Link’s WiFi Mesh Systems that widen coverage across every room, to the PLDT Home Smart Home Starter Kit packed with plugs, sensors, and cameras, to lifestyle solutions from Amazon, Xiaomi, Lasco, and TAPO, PLDT Home Life proves that modern home innovation can be simple, practical, and within reach.

With flexible monthly add-ons starting at just ₱89 for a TAPO indoor security camera, PLDT Home Life empowers households to build their own smart environment at their own pace. As Senior Vice President John Y. Palanca shares, the partnership aims to inspire Filipino families to embrace a more connected, more convenient, and smarter way of living. Through PBB Celebrity Collab 2.0, PLDT Home Life brings this vision to life—showing that the future of the Filipino home is bright, fiber-powered, and incredibly smart.