PLDT and Smart Transform Customer Loyalty Through AI Innovation

A strategic partnership with Capillary Technologies aims to deliver smarter rewards, personalized benefits, and stronger connections with millions of Filipino subscribers and partners.

As digital lifestyles continue to evolve, PLDT Inc. and its wireless subsidiary, Smart Communications, Inc., are redefining customer appreciation through a new loyalty ecosystem designed to make everyday connectivity more rewarding.

In partnership with Capillary Technologies, the telecommunications leaders are developing an advanced loyalty platform that will integrate PLDT Home, Smart, and Ka-Partner programs into one connected system.

The initiative represents a major shift from traditional rewards programs toward a more personalized customer experience powered by artificial intelligence, advanced analytics, and real-time engagement technology.

Through this unified platform, subscribers can look forward to exclusive privileges, customized promotions, partner benefits, and rewards aligned with their individual preferences and digital lifestyles.

For PLDT Chief Operating Officer Menardo G. Jimenez, Jr., strengthening customer relationships remains essential to the company’s long-term success. He emphasized that investing in loyalty programs supports customer retention, sustainable growth, and continued leadership in the telecommunications industry.

PLDT Home Head John Y. Palanca highlighted the importance of recognizing loyal subscribers through meaningful experiences that extend beyond basic connectivity services.

Meanwhile, Smart Officer-in-Charge Lloyd R. Manaloto underscored the platform’s broader reach, recognizing not only mobile subscribers but also retailers and electronic load partners who contribute to serving Filipino communities nationwide.

The integration will also establish opportunities for more seamless rewards across PLDT and Smart services, creating a stronger connection between customers, business partners, and the brands they trust.

Capillary Technologies brings extensive experience in enterprise loyalty solutions across Asia-Pacific and international markets.

According to Santosh Reddy, Capillary Technologies President for APAC, the collaboration reflects the growing importance of intelligent loyalty strategies in strengthening customer engagement and supporting business expansion.

With implementation planned in phases, the initiative signals a new chapter in digital customer engagement.

By combining technology, personalization, and meaningful rewards, PLDT and Smart aim to transform customer loyalty into lasting relationships while creating a more connected and rewarding digital future for Filipinos.