PlayTime and Binibining Pilipinas: Empowering Filipinas in the Digital Age

PlayTime, a leading player in the Philippine online entertainment scene, has renewed its partnership with Binibining Pilipinas Charities, Inc. (BPCI) to amplify the voices and stories of empowered Filipinas. This collaboration marks a dynamic step forward in modernizing the way beauty pageants connect with audiences—blending tradition with the power of digital platforms.

For over six decades, Binibining Pilipinas has been a beacon for women who aspire to lead, influence, and inspire. With PlayTime’s support, the pageant’s mission of empowerment now transcends the physical stage, reaching millions through social media, live streaming, and exclusive online content. This partnership offers fans a deeper, more interactive experience, while providing each candidate with a larger platform to share her purpose and passion.

“At PlayTime, we believe entertainment should inspire and empower,” said Krizia Cortez, PlayTime’s Director of Public Relations. “Through this partnership, we champion #EmpowHERment by enabling Filipinas to boldly pursue their dreams and make meaningful impacts in their communities and beyond.”

Irene Jose, Chief Operating Officer of Uniprom, Inc., echoed this sentiment. “Each Binibini has a story worth telling—stories of resilience, advocacy, and ambition. PlayTime gives us the opportunity to showcase these stories far and wide, beyond the glitz of coronation night.”

The 2025 Binibining Pilipinas Grand Coronation Night will take place on June 15, 2025, and will be streamed live on PlayTime’s official Facebook page, bringing the excitement and empowerment straight to fans’ screens.

This marks PlayTime’s second consecutive year as a major partner of Binibining Pilipinas, further solidifying its role in championing the modern Filipina’s journey.

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