Village Connect
Cebu City – Philippine fashion leader PENSHOPPE revved up the style scene at SM Cebu last August 3 with its high-octane “Full Speed Ahead” campaign launch, transforming the city into a hub of fashion, music, and community spirit. Fans, fashionistas, and Club PENSHOPPE members flocked to witness the brand’s latest racing-inspired collection and share in a celebration of homegrown pride and bold self-expression.
“As we push ahead, our priority is to stay relevant and continue giving our customers exactly what they’ve come to expect from a market leader—trend-forward fashion, culturally resonant collaborations, and brand experiences that are globally competitive yet distinctly ours,” said Brandon Liu, VP of PENSHOPPE.
The campaign’s call to “accelerate toward your dreams” resonated throughout the venue, encouraging everyone to embrace momentum in both style and life. Guests explored immersive fashion experiences, scored exclusive mid-year sale offers, and enjoyed interactive booths where they captured their best angles against PENSHOPPE’s vibrant, movement-driven backdrops.
Star Power on Stage
The celebration reached its peak when James Reid and Brent Manalo, two of Club PENSHOPPE’s most dynamic endorsers, took the stage to thunderous applause. Known for their effortless style and authenticity, both stars engaged with fans, posed for photos, and embodied the campaign’s core values of inclusivity, confidence, and connection. Brent charmed the crowd with his easy charisma, while James closed the day with a high-energy live performance that turned SM Cebu into a full-blown fashion-meets-entertainment spectacle.
A Community in Motion
For many, the event was more than a product showcase—it was a gathering of a thriving style community. Club PENSHOPPE members enjoyed exclusive perks, from raffle prizes and style rewards to early access on must-have pieces. First-time sign-ups via the PENSHOPPE App were instantly welcomed into the fold, unlocking future deals, insider content, and VIP invitations to brand events.
“Having James and Brent represent our brand shows what PENSHOPPE stands for—trend-driven yet accessible fashion for everyone,” said Donnie Manaloto, Brand Communications Head. “This event in Cebu is our way of thanking our loyal community and inspiring them to move forward in style.”
Full Speed Ahead—And Beyond
By the time the lights dimmed, SM Cebu was alive with the sound of music, laughter, and the unmistakable energy of a brand that knows how to connect fashion with meaningful experiences. The “Full Speed Ahead” collection didn’t just turn heads—it reminded everyone that style is more than clothing; it’s the mindset that drives you toward your goals.
PENSHOPPE’s Cebu takeover proved that when fashion, community, and self-expression come together, the result is nothing short of unstoppable. The message was clear: the brand isn’t slowing down anytime soon—it’s going full speed ahead.
Loading…