Village Connect
This World Branding Awards – Regional Award cements MR D.I.Y.’s position as SEA’s Most Preferred DIY Store
Regional home improvement retailer MR.DIY is once again the World Branding Award’s pick for the “Top Home Improvement Retail Brand Awards’ Regional Award Category”. The award recognizes MR D.I.Y.’s brand leadership across four markets, namely Malaysia, Thailand, Indonesia and the Philippines.
This is the Group’s sixth World Branding Award – in 2022 and 2021, MR.DIY took home WBA’s Regional Award in the home improvement retail brand category and in the three years prior to that, it took home the national award in the same category. The six consecutive awards cement the brand’s position as Southeast Asia’s favorite home improvement store.
The World Branding Awards, organized by the World Branding Forum, held its 16th edition at Kensington Palace, London recently. With 1.3 million consumers and 765 brands from 66 countries in seven regions competing in the 2023-2024 edition, the awards are a benchmark for global brand excellence. The Regional Award is presented to brands that hold simultaneous leadership positions in several countries in a particular geographic region based on brand valuation, consumer market research results, and public online voting.
Michael Cohen MR D.I.Y. Indonesia’s Head of Commercial (right) receiving the Brand of the Year Award from World Branding Forum Chairman Richard Rowles (left) at Kensington Palace, London on behalf of the retailer
Welcoming the accolade, MR D.I.Y. Philippines’ Senior Marketing Manager Mark Charles Salecina said, “Achieving a World Branding Award in the consumer-driven home improvement retail brand category for the sixth time is no easy feat. It takes a huge commitment to deliver outstanding value, excellent customer service, as well as interesting and engaging customer experiences consistently and across multiple markets. Especially when you take into consideration the fact that MR.DIY has 3,000 stores across the four markets in question.
It is a strong validation that our promise of providing customers with a breadth of everyday essentials at “Always Low Prices” at convenient locations in these markets continues to resonate strongly with customers. Furthermore, MR.DIY has earned recognition from WBA, standing alongside esteemed brands such as Alaska, Ayala Land, Fern-D, Hapee, Indoplas, Macao Imperial Tea, Magnolia Gold, Natures Spring, San Miguel, SM Cinema, SM Supermalls, Surf, Tanduay, Toby’s Sports, and Watsons, adding to the distinction of our brand.”
“This award would not have been possible without the passion and dedication of our employees across the four markets, our global network of manufacturing and logistics partners, and most of all, the 263 million customers in these markets who throng our stores every year. Our aim is to have a positive impact on the lives of the communities in which we operate, and awards like this are a timely reminder, especially in challenging times, that what we do every day is making a difference,” added Salecina.
Salecina congratulated the other award recipients at the World Branding Awards, saying that it was a huge honor for MR D.I.Y. to be recognized alongside them.
MR.DIY was first established in Malaysia in 2005 as a traditional hardware store. Today, the brand is recognized as Southeast Asia’s favorite DIY store, with more than 3,000 stores across the region, supported by over 33,000 employees in Malaysia, Thailand, Brunei, Indonesia, Singapore, Philippines, Cambodia, India, Turkey, Spain, Vietnam, and Bangladesh.
For more information, visit MR.DIY’s website, www.mrdiy.com/ph/, and its official Facebook page.
