Village Connect
SINGAPORE, 21 January 2026 : Hotels have long been places of rest between journeys. Today, they are increasingly becoming spaces that shape how people live, move, eat, and recover. With the launch of Longevity Everyday, Novotel is redefining what everyday travel can mean—transforming each stay into an opportunity to support long-term wellbeing through simple, repeatable habits.
Unveiled in Singapore, Longevity Everyday marks a new chapter for Novotel, the founding brand of Accor. Drawing on nearly six decades of innovation and a global footprint of more than 600 hotels across 67 countries, the brand is responding to one of the fastest-growing shifts in travel: the rise of the longevity economy. Forecast to reach trillions in value by the end of the decade, longevity is no longer a niche wellness trend—it is becoming central to how people define quality of life.
Data shows that one in three travelers is already taking daily steps to improve their mental and physical wellbeing. Yet for many, longevity still feels exclusive or overwhelming, framed by extreme routines or luxury retreats. Novotel’s answer is grounded and accessible. Rather than dramatic overhauls, Longevity Everyday focuses on small actions that compound over time—choices that feel intuitive, practical, and sustainable.
This philosophy is built around four interconnected pillars: Eat, Sleep, Move, and Meet. Together, they shape a hotel experience that supports how guests live both during their stay and long after they check out.
Sleep takes center stage with the global rollout of upgraded, eco-designed beds engineered for deeper rest and recovery. With comfort consistently ranking as a top priority for travelers, Novotel’s new bedding aims to make quality sleep a non-negotiable part of the stay.
In dining, the brand is shifting toward flavour-led, plant-forward menus, with at least 25% plant-based options across hotels by 2026. Culinary teams are supported by world-class training, while partnerships with creators like Alfie Steiner bring approachable, everyday inspiration to the table. Sustainability is also embedded, with responsible seafood sourcing strengthened through long-term collaboration with WWF.
Movement is reimagined not as intense fitness, but as everyday activity. With gyms and pools in most Novotel properties, guests are encouraged to move in ways that suit their energy and schedules—supported by global partnerships that bring practical, family-friendly motivation into hotel spaces.
Connection completes the circle. From redesigned meetings that support focus and energy, to family experiences that foster meaningful time together, Novotel recognizes that social wellbeing is inseparable from longevity. Children, in particular, are placed at the heart of the experience, reinforcing healthy habits early and making each stay purposeful for the next generation.
At the core of the strategy is the Novotel 37 Collective, a global community of thinkers and practitioners who embody the power of small daily improvements. Their shared message is simple: progress, not perfection, is what lasts.
With Longevity Everyday, Novotel positions itself not just as a place to stay, but as a partner in living better—one night, one meal, one choice at a time.
#novotelsingapore| #groupaccor
Loading…