Village Connect
The air buzzed with excitement at Landers Superstore’s Arca South branch on January 20, 2025. What began as a simple dream of redefining the retail experience had, in just eight years, blossomed into a household name with over 2 million members. To mark this milestone, Landers pulled out all the stops for an unforgettable anniversary celebration, highlighted by a grand raffle draw where one lucky winner drove home in a brand-new Porsche 911 Carrera S worth PHP 18 million.
An Evening of Thrills and Luxury
The celebration wasn’t just about shopping—it was an experience like no other. From the moment guests arrived, they were immersed in a world of excitement and entertainment. A Porsche 911 Carrera S Racing Simulatorallowed attendees to feel the power of the luxury car, while a Porsche-themed photo booth ensured everyone left with picture-perfect memories. Brand sponsors showcased premium products, offering guests a taste of the quality that Landers stands for.
Adding to the electrifying atmosphere, celebrity hosts Billy Crawford and Shaina Magdayao brought their signature energy to the stage, keeping the audience engaged throughout the evening. The event sparkled even more with performances from Vina Morales, whose powerhouse vocals captivated the crowd. Special appearances by Ruffa Gutierrez, Annabelle Rama, and Janice de Belen added an extra touch of glamour, while Enchong Dee, Kyline Alcantara, JC De Vera, Aubrey Miles, and Empress Schuck mingled with attendees, making the night even more special.
Exciting Games and Unforgettable Moments
One of the most thrilling parts of the evening was an interactive Bato-Bato-Pick game. Guests, media personalities, and even celebrities joined in, competing for an impressive PHP 50,000 worth of Landers Gift Certificates. The crowd cheered as participants went head-to-head in the ultimate test of luck and strategy.
Beyond entertainment, the event was a chance for members to win extraordinary prizes. The Shop & Win Grand Draw, the centerpiece of the celebration, rewarded loyal members with amazing prizes:
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- Ryan Perry B. See won 8 Doppio coffee drinks per month for 8 months
- Jason Michael T. Ngo received PHP 8,000 worth of Maya credits
- Arlene T. Carpizo secured an eight-year Landers membership
- Arturo D. Yong took home an Urban Time Watch
- Emma Carmela B. Topacio won a one-year supply of Landers Central Pizza
- Ruth G. Alferez was awarded PHP 8,000 worth of Landers Gift Certificates
- Luningning B. Esmores received an iPad 10th Gen
- Leo M. Agustin II won a one-year supply of Caltex Fuel
The excitement reached its peak as Joy Felycitas G. Alzatewas announced as the winner of a Kia Sonet SUV. But the moment everyone was waiting for was the grand prize: the luxurious Porsche 911 Carrera S. When Ingrid Rose I. Panuncialmanwas revealed as the lucky winner, the venue erupted in cheers. The sleek sports car, with its iconic design and high-performance engine, was now hers—an unforgettable reward for her loyalty to Landers.
Reflecting on Eight Years of Growth
As the festivities continued, Landers’ leadership took the stage to reflect on its remarkable journey. Chief Transformation Officer Bill Cummings highlighted key milestones, including the retailer’s expansion to 14 branches and its recent recognition as 2024 Retailer of the Year at the Vertex Awards. More than just a shopping destination, Landers had become a trusted name in the industry, known for its high-quality products, unbeatable deals, and exclusive membership perks.
Meanwhile, VP for Marketing & Membership Kenneth Ocampo expressed gratitude to Landers’ loyal members, whose unwavering support fueled the company’s success. He also teased exciting plans for 2025, including PHP 1 million in monthly giveaways and another luxury car raffle, ensuring that Landers continues to deliver incredible rewards to its members.
Beyond Shopping: A Commitment to the Community
The evening also underscored Landers’ commitment to giving back. A special video presentation highlighted the company’s Corporate Social Responsibility (CSR) initiatives, showcasing its efforts in disaster relief and community outreach programs. Landers’ success wasn’t just measured in sales but in the positive impact it had on the communities it served.
Looking Ahead: Bigger and Better in 2025
As Landers sets its sights on the future, its mission remains clear: to redefine the shopping experience. With more exciting promotions, premium product offerings, and major giveaways, members can look forward to bigger rewards and exclusive perks in the years to come.
