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Laguna’s Finest Crafts Take Center Stage at SM City Clark

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A vendor proudly displays their handcrafted bag at the Tatak Pinoy: Likhang Laguna event in SM City Clark.

The Tatak Pinoy: Likhang Laguna Goes to Pampanga Trade Fair recently brought the best of Laguna’s local craftsmanship to SM City Clark, captivating shoppers with an impressive showcase of homegrown products. Held from March 26 to 30, 2025, at The Event Centre, the fair was a vibrant celebration of Filipino creativity and entrepreneurship.

At the Tatak Pinoy: Likhang Laguna event in SM City Clark, Flaviano’s dandelion honey is presented, illustrating the natural and artisanal products available from the region’s businesses.

Organized by the Department of Trade and Industry (DTI) Laguna in collaboration with SM Supermalls, the event served as a platform for Laguna-based micro, small, and medium enterprises (MSMEs) to expand their market reach and connect with potential customers in Pampanga. From intricately handcrafted home décor and stylish fashion pieces to artisanal food products, the trade fair highlighted the rich heritage and innovation of Laguna’s entrepreneurs.

At the Tatak Pinoy Likhang Laguna Goes to Pampanga Trade Fair, a participant highlights the unique qualities of their product, engaging with attendees and promoting Laguna’s local businesses.

Visitors had the opportunity to discover and purchase unique, locally made products, engage with skilled artisans, and gain insight into the dedication and craftsmanship behind each creation. Beyond retail, the fair also fostered valuable networking opportunities, strengthening business connections and paving the way for future collaborations.

An exhibitor arranges a beautifully crafted garment on a mannequin.

Supporting local businesses and promoting Filipino-made products remain at the heart of SM Supermalls’ initiatives. By providing a dynamic venue for trade fairs and business expos, SM continues to empower MSMEs, helping them gain visibility and contribute to economic growth.

Bottled chicken pastil, a local delicacy, stands ready for tasting.

With the overwhelming success of Tatak Pinoy: Likhang Laguna Goes to Pampanga, SM Supermalls and DTI reaffirm their commitment to championing local industries. As more regions showcase their best products through similar initiatives, the spotlight on Filipino talent, craftsmanship, and entrepreneurship will continue to shine.

Written by Village Connect

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